Quintana Roo

Quintana Roo, Mexico has become an internationally acclaimed tourist development area over the past six years. This may be a difficult concept to grasp considering the states economic condition at the end of the 20th, and the first decade of the 21st century. The current status of a tourism haven was not easily accomplished. It took many years of cooperative tourism planning amongst the state, national government officials, and most importantly, the local communities of the areas being developed.

In the early 1990’s, the country of Mexico was searching for untapped tourism resources. The purpose of this search was because popular tourist destinations, like Cancun, were reaching their saturation points and becoming commonplace destinations to the global tourism market. At this point in time, the country’s tourism industry was lacking direction and focus (Levin 5). Top tourism officials were beginning to realize that the “traditional products of sun, sea, and sand were losing inherent value in a continually more competitive market” (Levin 3). Essentially, the country was losing the upper-end of the consumer market, which had greater purchasing power. For a few years, Mexico’s tourism officials tried to rejuvenate many of

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The government officials involved in the planning process knew they had many great natural resources and archaeological ruins to promote; however, their implemented plans proved to be inefficient. The only roles of the local communities was to serve as cheap labor during the development of a new attraction, or to act as a circus clown displaying Mayan culture and way of life in its commercialized form.

Based on the various carrying capacities, the zones were marketed to attract visitors with specific interests. com:180/bol/topic?eu=63870&sctn=1* [Acessed 13 November 1999].

For the first decade of the 21st century, there was no action taken by the national tourism offices to step in and halt the massive development. Instead, they were accomplishing national short-term goals of raising economic standards. Ecotourism can be defined as, “sustainable nature-based recreation and tourism” (Lindber and McKercher 65). The locals were not going to let multi-national corporations discard them after their cheap labor was exploited during the development process, only to fall victim to these corporations bringing in their own skilled and educated workforce. The new tourist enclaves in Quintana Roo were experiencing steady growth in tourist arrivals over these first ten years; nevertheless, between the years of 2010 and 2015, the region was beginning to experience stagnation, cramped living conditions for locals as they kept being pushed further to the outskirts of major tourist developments and serious environmental hazards that were destroying the ecology of the area. The region provides a tourism product in which all other visitors in your zone enjoy the same activities. The next step was to inform the local communities about the area’s tourism industry operations; and the importance of a well-managed industry that would be benficial to the state of Quintana Roo as well as the country as a whole.

Quintana Roo is situated on the eastern side of the Yucatan Peninsula in Mexico.

Approximate Word count = 2222
Approximate Pages = 9 (250 words per page double spaced)

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