Subjects:
Many, if not most, online shoppers and surfers are not aware of the extent of how much and what kind of info can be gathered about a person, even someone who is just visiting and not shopping or signing up for anything. Through the use of the "cookie" technology, a person's movement through the Web can be tracked to provide information. Using cookies a website assigns each individual a unique identifier (but not the actual identity), so that the he may be recognized in subsequent visits to the site. On each return visit, the site can call up user-specific information, which could include the consumer's preferences or interests, as indicated by documents the consumer accessed in prior visits or items the consumer clicked on while in
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The study seems to back the e-commerce firms who are watching online behavior to provide customized shopping experiences, and not privacy advocates who say that this practice is an invasion of privacy. htm#Fair Information Practice Principles [2000, March 27]. This incident provoked outrage from some AdAge.
Essay's Topics
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