The Commercialism of Television
To look into the mind of a television addict, we must look at the big picture... First we recognize the voluntary slavery that makes up the majority of modern life. A I see it, people get up early, put on work clothes, and "work like machines for the rest of the day" getting no satisfaction from their repetitive day-jobs. Then come home around seven o'clock to their families who have already had dinner, and the kids already getting in bed. By that time there is almost no room left for quality family time or anything else to pursue that's worthwhile. Thus the person turns to the television for that instant dose of friendship and gratification that could not be found anywhere else during his or her day.Once the person gets comfy on the lazy-boy, he becomes quickly stimulated and amazed by the intense sound and picture of thirty frames per second, and suddenly forgets thinking about the real world. Notice how some people become extremely annoyed when you talk to them or distract them when they are watching a program, or even a commercial. And might even yell at you for walking in front of the TV. As the hours of straight zombie-like watching go by, the person slips further into the fantasy
1-3Henry Labalme Television, Commercialism, and Consumption Discussionhttp://www. As a result of a lot of watching TV, studies have shown that the heart rate, and blink rate have slowed down dramatically and muscular function decreased down to the snap of a finger on the remote or the lift of a drink. Carol Publishing Group, Secaucus New Jersey, 1997Wally Bowen Ads, ads, everywhere, are there limits?The new citizen no. And since the message wont come to you through the TV or the government (since they fund some of it), it will only come from friends, and from other people showing the Tv-aholik that there is another way to live. To the broadcasters and corporations, its all a damn game to them, to see whom can get more zombies to stick with their channel. And giving the viewer the sense that he/she cannot live without it. 19993) William Barlow Split Image, african americans in the mass mediaNew York NY, United Publishing, 19904) Tony Schwartz Media, the second godNew York NY, Random House Publishing, 19915) Daniel Moyniham Mass media, and for generations to comeChicago IL Universal Press 19956) Steven Palmer Down the tubeNew York NY, Common courage press, 1999Thomas P. The light bulb of the soul switches off as we switch on the TV. And I believe that the bulb can only flicker again from the wisdom of someone else that shares the same thoughts about the media. Someone can be so engulfed that it becomes a regular part of his/her daily routine. In these messages there is the potential power to brainwash the viewer into thinking that television is the one and only answer to all the worlds problems, and soon the person will not want to accept the harsh reality of the real world.
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