Generally speaking culture refers to the pattern of behaviour and thinking that people living in social groups learn, create and share. It refers to a society or group in which many people live and think in the same ways it also distinguishes one human group from others. For example youth culture. Youth Culture is a big part of young adult's life. The way we dress, went we listen to, what they eat, where we go all have an impact on our life. We can see in this chapter how Klein develops the strategies of teen trends and also points out how advertising impacts on our youth. My experience would have to be watching MTV's TRL a music show that has guest rap artists which advertise the hip hop identity with the brands and tread them wear, act and talk. MTV is known for depicting and selling the international brands and products.
             Advertising companies have created a culture where companies who produce products are no longer producers but are seen as a link of having their products create a certain image and dream for a person with the product. An example of this is Nike Air Jordan shoes. Michael Jordan a famous American Basketball player came out with a pair of shoes that appealed to our youth and gave an impact making them think they are going to be like Michael. When they came on the market people went out and bought a pair portraying the image and living the dream Michael does by wearing the shoe.
             Brand names such as Gap, Nike, Coke and Levi's are know to capture an individual no matter what the cost of the product is. This can be because of the extensive marketing and advertising campaigns to lurer, providing large economical benefits to the companies without individuals knowing people work hard and don't even earn a quarter of what its sold at. Everybody wants to be seen with the product and they will pay the price not realising the profits made by companies or how little the people who made them were paid for e...