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black woman in advertising

In recent years black woman have made big strides inthe area of advertising, but regardless of theseefforts black woman all still shown as submissive orbeing dominated. Few women are shown as strong orself-sufficient. I believe a lot of black woman aremade to deal with racism and the fact they don't looklike a white woman on their job. I will try to showthat although things may look like it is changing. The present is still closer to the past than werealize and there is much that is still the same.Past Black Woman In Advertising (verse one) In past advertisement, black woman have been depictedas big lip, fat, very dark, always willing to please. This physical appaerance was a tiypical sterotype heldby many non-blacks American. In the nineteen centurythe view of black woman was always distorted. Oneplace you can find a miss representation of a colorwoman is the film "Driving Miss Dasey". Black womanin adds were always presented very asexual with a bigstupid looking smile on they face. I often wonder howhard it had to be to go to work with a smile when youknow that racisum and sexism is all around you. Aprime example of what I have stated so far is the Aunt


I can relate to youmany more cases were black women, who in some wayresemble a white women are used in advertising to getother black women to buy a certain product. This is way I believe so manyblack woman are trying to lighten they skin and changetheir physical features. Black woman often have tolearn to become less "black" and learn to talk andacted more "white". Oneplace you can find a miss representation of a colorwoman is the film "Driving Miss Dasey". Black woman often have tolearn to become less "black" and learn to talk andacted more "white". I believe the only reason for thesechanges was the woman's movement of the late 60'searly 70's and the civil rights movement of the 60's. Today's Black Woman in Advertising (same songdifferent verse) Although much has change from the ads of pass blackwoman. So black woman are socialized into thinking that theyhave to appear "white", otherwise they are notbeautiful (Hook, 1992). Two such magazines are Essenceand Ebony. There are few magazines werea realistic representation of black beauty can befound in a magazine. I can dothis but all you have to do is look all around youthere are ads all over the place. In the nineteen centurythe view of black woman was always distorted. Adds today also tend to show woman with long smoothhair which was associated with middle class, whileshort fizzle hair was associated with black woman thatwere less fortunate (Russell, Wilson, & Hall.

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Approximate Pages = 7 (250 words per page double spaced)

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