mcdonaldization
The way that Wendy's Old Fashioned Hamburgers does business and markets it's product to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Wendy's Old Fashioned Hamburgers. My belief is that the process of McDonaldization, where the ideology of McDonald's has come to dominate the world, has caused Wendy's Old Fashioned Hamburgers to emulate McDonald's style of running a franchised restaurant chain in terms of efficiency, calculability, and control. However, since McDonald's has become the epitome of "fast-food" in our society, Wendy's Old Fashioned Hamburgers has had to change their focus to giving the consumer a higher quality product in a relatively fast amount of time. So, Wendy's still caters to a McDonaldized society in terms of giving them a meal as fast as possible but making quality their number one priority to give people a viable option from McDonald's. In addition, I have used my girlfriend who manages at Wendy's and observati
"(Ritzer 1998, page 101) Thus, by increasing control, through increased mechanization, both companies maintain a better control over the entire organization. Max Weber defines a bureaucracy as a large hierarchical organization that is governed by formal rules and regulations and has a clear specification of work tasks. Exploring The Architecture of Everyday Life. This would be reflected in which demographic of people each restaurant targeted. The worker might even throw in an extra cheeseburger that a regular customer might not get. McDonalization Revisited: Critical Essays on Consumer Culture. (Ritzer 1998,Page 1) George Ritzer created this concept of McDonaldization as a continuation of Max Weber's theories on bureaucracies. This is an especially important benefit because many people like to "customize" their burger and the process that Wendy's uses allows them to do that. This is because McDonald's already has imprinted on people's minds throughout the many years of its existence that they will get the same burger each visit in the quickest amount of time. The use of this sign reinforces to people that McDonald's is an icon in our society and many people will equate that large number with McDonald's being the best restaurant.
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