If a person that never lived in the twentieth century visited 1997 for just one day, he or she would probably think that we are all trying to kill ourselves. Everything from sports, to music, to advertisements is extreme these days. People are doing things in sports that have never been attempted and are seemingly crazy. In advertising, people of this decade are portrayed as risk-takers, and dare-devils. There seems to be little regard for safety and a lot of regard for fun. I think that advertisers have grasped what this decade is all about, and I am proud to be a member of Generation X.
             Not everyone in this world is a risk-taker. I would say that most people try to live their lives peacefully and without very much drama. But, it is impossible to ignore the people who live their lives on the edge with "No Fear." A clothing company called "No Fear" has had much success in selling shirts to the worlds youth. They have been so successful because that is the exact attitude of Generation X. "Don't worry, be Happy," and "Live life to its fullest" are all catch phrases of this generation. People just want to have fun, and they find new and exciting ways to do it.
             Sports are a great example. The cable network ESPN hosts an event every year called the Extreme Games. It is a festival that lasts one week which involves sports that most sane people would never try at home. These sports include, skateboarding, in-line skating, sky-surfing, and street luge. Most of these sports are new to the 90's. While these games are being held, other advertisers have a field day. The soft drink company Mountain Dew ran commercials that said, "Nothing is more intense than slamming a Dew." It also had many female actors in its advertisements in which they wore grungy clothes, nose piercings, and heavy make-up. This showed that women can be "extreme" too, and should not be counted out in Gener
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