Alcohol and Tobacco in Sports
With sports becoming more and more commercialized, sponsorships have taken over professional sports. In this paper, Alcohol and Tobacco sponsorships will be the issue of this paper. Sports sponsorship has become an important marketing tool for advertiser's because of the flexibility, broad reach, and high level of brand or corporate exposure that it affords, (Krapp, 49). Yet some sponsors have created an uproar with in the society, these are namely alcohol and tobacco products. These two make up about half of the sponsorship in professional sports today. Sports sponsorship has been around since the creation of professional sport in the late nineteenth century. It is not a new topic, but it has become some what of a controversial issue in the past twenty years. With Tobacco companies being under strong scrutiny from the government and society, their sponsorship of sporting events have also been questioned about their effect on the youth of America. Sponsorships are useful as a supplement to regular advertising; however, they are especially valuable as an advertising substitute in situations where advertising may be banned or limited. Sports sponsorship provides opportunities to reach audiences in four distinct ways:
Louis Cardinals, Coors has an ownership position with the Colorado Rockies, and Canadian brewer Labatt owns the Toronto Blue Jays. With society's bias towards tobacco companies in general, I would not be against the all out ban of tobacco advertising at sporting events or stadiums. The alcohol and tobacco companies want to be incorporated with sports since they are considered good for a person, and they are not great for a person. Tobacco products have also been sponsors of sporting event's for more than a century. For both of them, sports media is a key vehicle for presenting and promoting their products in connection with activities defined by most people as healthy. Alcohol and Tobacco companies take great advantage of this. Cigarette ads were banned from television in the United States in 1971 and in many other countries including Canada and Australia. A key benefit of sports sponsorship is that it provides a legal loophole for circumventing the ad ban, (Krapp, 51). Alcohol sponsorship is looked at in a better light than tobacco sponsorship, which is the more controversial topic. This enables them to present product images that they hope will counteract other negatives in the culture, (Coakley, 381). Significant brand exposure may be gained through event publicity, prepromotion, on-site signage, and telecast of the event, but unlike conventional advertising, there is no requirement for including health warnings or moderation messages, (Locke, 224). This is a incredible statistic, in that, beer companies sponsor more than half of all professional sports teams in America. (1)during the prepromotion advertising and publicity for the event, (2)at the event site during the event itself, (3)during the live or delayed broadcast of the event, and (4)during postevent news reporting of the event's results. Yet by having these advertisements in the arenas or stadiums, the alcohol or tobacco company does not have to put up warnings with their advertisement like they have to do on their products and advertisements in publications. In 1990, Gloede reported that Anheuser-Busch sponsored 23 of 24 domestic Major League Baseball teams, 18 of 24 National Football League teams, 22 of 27 National Basketball Association teams, and 13 of 14 domestic National Hockey League teams.
Common topics in this essay:
Alcohol Tobacco,
Light Krapp,
America Tobacco,
America Sponsorships,
Canada Australia,
League Baseball,
Blue Jays,
,
Hockey League,
alcohol tobacco,
Basketball Association,
tobacco companies,
sporting events,
professional sports,
sports sponsorship,
major league,
youth america,
tobacco advertising,
baseball teams,
national basketball association,
arenas stadiums,
league baseball teams,
professional sports sports,
alcohol tobacco advertising,
alcohol tobacco companies,
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Acceptance Essays
