In today's fast paced society, a company's reputation is not based on its third quarter earnings or its profit sharing, but on its advertisements. When Budweiser comes up in conversation, one would immediately think of the Budweiser frogs. When the two percent milk runs out, just flip through a magazine to find five or six of today's celebrities smiling with a milk mustache. When a company has thirty seconds or one magazine page to sell their product, the add has to be sharp, concise, and molded to fit the audience of that specific customer base. By merely looking at two Chevrolet ads, one could easily tell which customer base each ad is targeted at; the Cavalier for the fun loving females and the Silverado for the macho men.
             Page seven of the 2001 Chevrolet Cavalier catalog shows three girls, whom all have been shopping, standing by an ultra silver metallic two-door Cavalier that is parked on the wrong side of the street. The three girls have smiles on their faces as they are loading their shopping bags into the trunk. The females just left the store called Deja Vu a Paris. The clothing store has red and pink flowers on the outside ledge. Just down the street from the upscale clothing store is a small bistro. The top of the ad shows the Cavalier web site. Very similar to the Internet Explorer menu bar, the Cavalier web site has links to everything from the Z24 coupe to the engineering features on the 2001 Cavalier. Below the menu bar and to the right there is an online conversation between
             Kate 123 and Aaron_ma. Kate tells Aaron that her insurance company gave her a break on the premium because her car has antilock brakes. Aaron responds by saying, yeah, I got that too. Kate finishes up by saying it (anti-lock brakes) cost extra on the Focus, Civic, and Neon. Kate also mentions that her dad says antilock brakes can really make a difference in steering clear of trouble. At the left, a slogan read...