Chevy Ads
In today's fast paced society, a company's reputation is not based on its third quarter earnings or its profit sharing, but on its advertisements. When Budweiser comes up in conversation, one would immediately think of the Budweiser frogs. When the two percent milk runs out, just flip through a magazine to find five or six of today's celebrities smiling with a milk mustache. When a company has thirty seconds or one magazine page to sell their product, the add has to be sharp, concise, and molded to fit the audience of that specific customer base. By merely looking at two Chevrolet ads, one could easily tell which customer base each ad is targeted at; the Cavalier for the fun loving females and the Silverado for the macho men. Page seven of the 2001 Chevrolet Cavalier catalog shows three girls, whom all have been shopping, standing by an ultra silver metallic two-door Cavalier that is parked on the wrong side of the street. The three girls have smiles on their faces as they are loading their shopping bags into the trunk. The females just left the store called Deja Vu a Paris. The clothing store has red and pink flowers on the outside ledge. Just down the street from the upscale clothing store is
of torque at 4800 RPM-and a heavy duty five speed manual overdrive transmission is standard. Most men have no earthly idea of what a GVWR of 8600 pounds, a Van Epps 5base payload of 3334 pounds, or what 355 foot pounds of torque feel like, but they love to hear the macho words. The menu bar also holds true to the color scheme, with many purples, greens, and oranges present on the top of the page. The ad next mentions the safety with the steel body safety cage construction and Daytime running lamps. Kate tells Aaron that her insurance company gave her a break on the premium because her car has antilock brakes. Next to the sunroof the ad reads, "touch the sky, day or night," with this electric sunroof, including a mirror mounted backlight. Kate finishes up by saying it (anti-lock brakes) cost extra on the Focus, Civic, and Neon. Most women think that watching stars is one of the most romantic things to do, and Chevrolet took this into account when they mentioned the optional factory-installed sunroof, where the sky can be touched day or night. At the left, a slogan reads, "Choose style, and substance, forever fashionable. And when anyone saves money Van Epps 4somewhere, they can spend more at another place. The vegetation is sparse, as the driving surface is mostly rock and dirt. The clothing store and the desert provide a great backdrop for the article, but the subliminal messages from the backdrops play an even greater role. The text then says, "You've got a serious job to do. Gross vehicle weight and foot pounds of torque usually do not apply to anyone that doesn't tow heavy equipment.
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Acceptance Essays
