Mr
Rupani Brothers, established in 1943, is a watch shop located in Hazratganj, Lucknow. It is into the sale and repair of watches and clocks. The shop sells watches of many reputed brands, in all price ranges. Some of the famous brands of watches sold at Rupani Brothers are Tissot, Rado, Timex, Titan, HMT, Omega, Swatch, Bentex, D'signer, Citizen, etc. They also sell many brands of clocks such as Citizen, Prestige, Opel, Samay, Siwa and Rewa. They cater to customers of all classes and categories, but its primary target group is the upper middle strata and the higher strata of the society. Our objective is to make suggestions that would increase the sales of Rupani Bros. by 10 percent, through the application of our knowledge of marketing concepts. We planned to do our study from three angles:A study of the shop: This would involve a detailed study of the shop. We would get detailed information from the shop owner and from our observations of the shop. This is to understand the factors that go int
Watch is grown into necessity in today's world; this offers the shop a great potential for growth. The current advertising strategy of the shop includes hoardings and advertisements in local newspapers. We interviewed a total of sixty-three people, all in Hazratganj. It stocks all the major national brands as well as many famous foreign brands. The busy season extends from Diwali till February and about 70% of the total sales are in this period. The purpose of the study is to know their behaviour as far as purchase of watches is concerned and their views on the shop. The shop gets a fixed commission on sale of each watch. Study of the customers: We planned to conduct a detailed study of people in Hazratganj wherein we would ask them specific questions by means of questionnaire designed by us. The shop is visible from the main road and is located near city landmarks like Sahu theatre and Nawab's. All the three shops provide stiff competition to Rupani Bros as they are located in proximity to the shop and target the same market segment comprising the upper middle strata and the higher strata of the society.
Common topics in this essay:
Rupani Bros,
Sold Sales,
Data Collection,
Lucknow Times,
Research Design,
Marketing PRODUCT,
ANALYSIS Data,
February October,
Hazratganj PRICE,
Siwa Rewa,
watch shop,
watches clocks,
brands watches,
services offered,
units sold,
total sales,
near,
rupani bros,
terms units sold,
sales value,
watches sold,
watch shop located,
units sold revenue,
sold revenue generated,
brands watches sold,
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Acceptance Essays
