Rupani Brothers, established in 1943, is a watch shop located in Hazratganj, Lucknow. It is into the sale and repair of watches and clocks.
             The shop sells watches of many reputed brands, in all price ranges. Some of the famous brands of watches sold at Rupani Brothers are Tissot, Rado, Timex, Titan, HMT, Omega, Swatch, Bentex, D'signer, Citizen, etc. They also sell many brands of clocks such as Citizen, Prestige, Opel, Samay, Siwa and Rewa. They cater to customers of all classes and categories, but its primary target group is the upper middle strata and the higher strata of the society.
             Our objective is to make suggestions that would increase the sales of Rupani Bros. by 10 percent, through the application of our knowledge of marketing concepts.
             We planned to do our study from three angles:
             A study of the shop: This would involve a detailed study of the shop. We would get detailed information from the shop owner and from our observations of the shop. This is to understand the factors that go into making a successful watch shop like services offered, promotional and advertising strategy adopted by the shop etc.
             A study of the competitors: We planned to look at the shop's competitors in Hazratganj. The main competitors are listed below:
             We do this in order to compare what Rupani Bros. has to offer to the customers with that of its competitors. This comparison would give us a clear picture of the areas in which Rupani Bros. have to improve.
             Study of the customers: We planned to conduct a detailed study of people in Hazratganj wherein we would ask them specific questions by means of questionnaire designed by us. The purpose of the study is to know their behaviour as far as purchase of watches is concerned and their views on the shop. These expectations would be mapped with what the shop actually offers, and accordingly we would come up with some concrete suggestions as to how the shop can meet th...