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Nike Web Page

Companies and other organizations use internet/web sites for different purposes. In general, a web site provides an interface while the Internet provides cost-effective communication capabilities. For this project assignment, the Nike Corporation was chosen and will be dissected for information technology analysis. The Nike Corporation is engaged in the design, development, and worldwide marketing of high quality footwear, apparel, equipment, and accessory products. It is the largest seller of athletic footwear and athletic apparel in the world. The web site that will be examined will be that of www.nike.com. This analysis will be construed into five separate sections that are chronologically as follows: Company Information, Web Site Description, Web Site Analysis, Completing A System, Web Site/Internet Expansion. Searching and finding company information on the web-site was quite easy and user friendly (as will be discussed later). Nike's mission statement reads as follows: "Nike's mission for corporate responsibility is to lead in corporate citizenship through programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike." Nik


They further follow up that statement with the following: "Either way, you will experience the superior design and performance of Nike products. There is not much missing in this web site as it is very in depth (as discussed previously). The NBA was forced to shorten its season due to labor disputes, which also greatly affected sales. Their factories are spread across Europe, Asia, North, Central, and South America, and just recently, Australia. Although outside information besides the company's web site was used to obtain financial records and reports, it was discovered that the web site also had an annual report, earnings releases, historical revenue, live stock quotes, and dividend and stock information (which is another plus for the web site that will be discussed later on). history, corporate responsibility news and bylaws, global community news, environment news, financial reports, and job listings and overviews for every region that contains Nike factories. I believe that they should implement a means of state of the art or cutting edge technology to accompany the customization of the shoe as a means of further customer support. In fact, this area of the web site goes into very thorough detail as Nike deliberates on what exactly it is doing to further achieve its mission statement up to the current day. In other words, through their web site they have eliminated the middleman (wholesaler or retailer) from consumer purchase and further made newer shoes available earlier which in turn has increased customer compliance and satisfaction and in turn increased sales. This basically stated that one hundred dollars invested in Nike Corporation ten years ago would have been worth $1, 432 dollars on May 31 of this year. Lastly, I believe that they should place additional links on their web site to particular places like www. That completely usurped that of the S&P (Standard and Poor's) 500, which would have been only worth a measly $527 on the same date.

Common topics in this essay:
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Approximate Word count = 2165
Approximate Pages = 9 (250 words per page double spaced)

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