97 Freedom Ads

Length: 2 Pages 570 Words

Freedom Ads In America today, advertisements can be seen just about everywhere. They are frequently done on television, radio, and billboards; in newspapers, magazines, and catalogs; and through direct mail to consumers around the nation. The purpose of each ad is to appeal to the individual and persuade them to purchase the proposed product. These appeals offer the hope of more money and better jobs, security against the hazards of old age and illness, popularity and personal prestige. The products also offer praise from others, more comfort, increased enjoyment, social advancement, improved appearance, better health, and freedom. Born in the 1960’s, liberation marketing has advertised goods by using the appeal of freedom. “Business theory today is about... liberation,” stated Thomas Frank, and “mainstream commercial Ame Continue...


Factors such as overwork, boredom, and hierarchy are obstacles that Volkswagen ads suggest can be resisted as long as you own one of their vehicles. There are many ads out there that have this idea incorporated into their message. By suggesting that owning a Volkswagen vehicle offers a new soulful life to replace that of the soulless drone, appeals to a person's sense of individuality. By examining the "Bacardi By Night ad, the "Rave New World ad, and Volkswagen's "Driver's Wanted ads, the consumer can better understand what makes an advertisement a liberation advertisement. Some people think of being free as wide open spaces; the sky, for instance, outer space, or a desert; the scenery for the "Rave New World magazine advertisement. rica is in love with revolution and alternative(Frank 1). This is the gist of liveration marketing, and even though it is not the only technique used, it seems to be the most effective. Companies use liberation advertisement to appeal to a person's sense of individuality, a need to rebel against the norms of society and turn to the alternative. These phrases cause the reader to imagine escaping from the 20th century and more importantly, from present-day trials and tribulations. The "Bacardi By Night magazine ad is a very simple ad with only six words: "Cubicles By Day, Bacardi By Night. Bibliography Works Cited Frank, Thomas. In this ad, the subtitle speaks of "fast-forward(ing) into the 21st century and "head(ing) for a new horizon, giving the reader the option of either remaining in the life of today, or turning to the alternative; the future. This theme coincides with that of the Bacardi ad as well as many others in America today.