Community College Students Create A SelfImage In Their Life
Community College Students Create A Self-Image In Their LifeSwimming with the current is much easier than swimming against the current. If people are not able to follow the trend, they will not belong to this time anymore. "Most of the time each of us is a member of a group, sometimes a member of several groups, and at different times of different groups" (Katona 55). Moreover, their feeling, thinking, and acting will be profoundly influenced when they are in a powerful group. Because the people surrounding them are chasing the fluctuating trend, they are forced to improve their standards of life in order to fit in with this complicated society. Community college students like shopping because this is a way to alleviate depression and follow the trend. Due to their need for self-gratification, they will buy whatever they want to satisfy their goal to become a person with an individual image. Furthermore, community college students like to be innovators, so they can communicate with others with similar interests. Not only can they communicate with their peers, but they can also develop self-confidence in the buying process. Community college students create their lives to match a "self-image" produced by the media.
For me, a community college student who has an American Express card can always feel superior to others. From The Powerful Consumer, George Katona says that "the fulfillment of intentions to buy cars within six months is analyzed, and also when the comparison is restricted to the fulfillment of definite intention to buy new cars" (82). Students will look at an object by its value more than its actual purpose, and they may meet new friends by considering whether they are rich or not too. For instance, while community college students are driving a luxury car, using a high-technology laptop, or paying for purchases with a high-limited credit card, they will have an opportunity to encounter friends or attract other people's attention. However, they would rather use their money in the other ways more than their image such as spending money on reference book, saving up for further use. " Consumer Reports May 1999: 13Katona, George. Students will feel proud of themselves when they are driving a new nice car. It is the reason drawing all of the community college students down into the swirling whirlpool of making a self-image. Buying new car is one of the ways to create community college students' self-image. Computers are upgrading every single day, and students are seeking the computers with fastest speeds, largest capacity, and smallest size. For example, most of the cars in University of Southern California are new BMW and Mercedes Benz.
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