Notes on Theories of Mass Communications
Essay 1 - GSC2411 (Theories of Mass Communication unit, Monash University, Australia)This is NOT an essay - it is a collection of notes which are the foundation of an 800 word comparison of two articles regarding the place of humanities in university studies, and the roles of mass communication.You will be given two short readings by the end of Week 3 of the Semester. Identify the approach or approaches used in each, and with reference to the features and examples of the identified approaches as presented in Subject materials, justify your answer.Andrew Riemer's article, "Cannon or Fodder?" (The Weekend Australian, 16-17 November 1996) can be identified as having both Idealist and Leavisite approaches within the text. This is indicated in several passages of the text:"My colleagues in the Department of English were irresponsible...They were trivialising the discipline...by allowing undergraduates to sidestep the so-called canonical writers...in favour of whatever transient phenomenon or w
the notion that the media is shallow and deals in opinion while the universities deal in depth and truth is misguided (though by no means simply false). "in direct opposition to idealism"The Frankfurt School's "critical theory", as it is known, consisted of investigations into sociology, ideology and philosophy in which their aim was a Marxist analysis of contemporary society. while the media produce and communicate quickly consumable information and opinion. ""Alluring though it might be, we cannot recover intellectual integrity by turning back the clock. a central assumption of the approach is that there exists a natural hierarchy of high culture and mass culture. The Leavisite concept of culture is still common and is firmly bound up in the theory of mass society and mass culture.
Common topics in this essay:
Australian Identified,
Subject Book,
Critics Leavis,
Department English,
University Australia,
Frankfurt School's,
Semester Identify,
Weekend Australian,
Marx Engels,
Milton's Eve,
mass culture,
cannon fodder weekend,
society mass culture,
16-17 november 1996,
mass society,
weekend australian,
identified approaches,
view culture,
society mass,
approaches subject,
fodder weekend australian,
fodder weekend,
cannon fodder,
australian 16-17 november,
subject materials,
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