Strategy Paper

Broad differentiators like United Sates Cellular and American Airlines have to be moving targets in today’s market. American Airlines uses this strategy and it works very well for them. They provide services for people with different and unique needs, rather it is used for personal uses, business uses, or for security. They have easy access for their customers, which allows their customers to shop on the Internet or go to their local business in your area.

Another company that uses the broad differentiation strategy is U. Cellular also offers accessories or their customers. They also market their products in shopping malls or the super center Wal-Mart. They stress having services that are relevant to building relationships with their customers. Customers always have doubts about a purchase, and United States Cellular makes sure that they have no regrets or problems with their service. They know what their customers want and don’t want and that is essential.