To buy or not to buy
Men and women half-naked in some magazine articles. Words in ads such as "easy as one, two, three," and "it is tradition" is some technique of advertising. Advertisers use subliminal messages to sell the product and give the illusion that if you buy their product then this will happen to you. Keeping that in mind, advertising has negative effects on teens, it changes their perspective on what is or is not. While reading through Cosmo magazine, I found an advertisement promoting the liquor Bacardi. Bacardi is a liquor that can be mixed with anything to add an alcoholic flavor. This ad has young adults dressed in Hawaiian shirts, plain white shirts, spaghetti strap t-shirts, and cut off shorts. These outfits send a message of being comfortable and casual. Each holding a different drink, such as daiquiris, Tom Collins, Pina Colodas. There are persons of different races, piled on top of one another no space between them. It is similar to the commercial where the college students try to break the record of how many people can fit in a telephone booth so they pile in leaving no space between them. This ad states cubicle by day; Bacardi by night. At the bottom of the ad it states "this is a traditional drink since 1862."
We can promote achieving healthy bodies by working out and ways to exercise at home without the expense of a gym. When advertising alcohol we should help young people regard the substance of alcohol as neutral - neither inherently good nor inherently bad. Young female teens especially buy into the illusion this ad is sending, because all young female teens want to be skinny as the society has shown that skinny women, seems to be what attracts the men and makes a person happy. As well as promoting better eating habits along with an exercise program. The famous person they use for the ad more than likely will have a personal trainer that workouts with her. It gives them the false impression that they will lose weight and be perceived in the public eye as skinny. Furthermore, I have noticed the placement of these such brands that are preferred by adolescents occurs differentially in magazines with a high adolescent readership and is considered lower in magazines without a significant adolescent readership. Who would not be appeased by mixing alcohol and work. They do not put that in the advertisement, because then losing weight would require work and it would not be easy as the states it is. The message that you can have freedom and no boundaries with this drink is negative because a mature adult knows that with drinking there comes the responsibility of knowing your limit. We were told foods such as pizza, french fries, and brownies would lead to weight gain, but now we can eat these foods and lose weight. Women want the thinness of the model and will do anything to achieve that goal even if it that means doing harm to their body. Advertising encourages young teens to think that life's problems are best solved with products. Female bodies are depicted in advertising imagery and the devasting effect of that imagery on women's health. The fact that many young people have greater recognition of some alcohol beverage brand labels than of former US Presidents is assurance that advertising is influential.
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Acceptance Essays
