Men and women half-naked in some magazine articles. Words in ads such as "easy as one, two, three," and "it is tradition" is some technique of advertising. Advertisers use subliminal messages to sell the product and give the illusion that if you buy their product then this will happen to you. Keeping that in mind, advertising has negative effects on teens, it changes their perspective on what is or is not.
             While reading through Cosmo magazine, I found an advertisement promoting the liquor Bacardi. Bacardi is a liquor that can be mixed with anything to add an alcoholic flavor. This ad has young adults dressed in Hawaiian shirts, plain white shirts, spaghetti strap t-shirts, and cut off shorts. These outfits send a message of being comfortable and casual. Each holding a different drink, such as daiquiris, Tom Collins, Pina Colodas. There are persons of different races, piled on top of one another no space between them. It is similar to the commercial where the college students try to break the record of how many people can fit in a telephone booth so they pile in leaving no space between them. This ad states cubicle by day; Bacardi by night. At the bottom of the ad it states "this is a traditional drink since 1862." The message that is being constructed is that this alcoholic beverage has no boundaries, that drinking BACARDI gives freedom. This drink produces a friendship between co-workers, men and women no matter what differences they have being orientation, race, etc. The words cubicle by day and Bacardi by night makes it appear that you can come out of your confined work stringent cubicle that you are imprisoned in during the day, and with one drink of Bacardi become wild at night. It projects the image that you can drink Bacardi at night and leave all of your responsibilities and problems behind.
             Of course teens are intrigued by this ad. What is not intriguing about letting loose ...