Trojan Condoms
Advertisements use misleading words and sexual content to sell products. A majority of these advertisements are targeted towards teenagers, which lowers the standards and basic morals of society and creates more problems than any product can solve.Trojan Condoms deliberately target their advertisements towards teenagers and college students by suggesting sexual intercourse simply for pleasure. Their advertisement campaign centers on the physical pleasures of sexual intercourse. They venture away from the issues of birth control and prevention of sexually transmitted diseases and down play On one of their prominent advertisements portrays a white, teenage female shown from half of her face to her midsection. She is smiling and wearing nothing but a brazier and inside one of the brazier's cups is a Trojan Condom. The words "Why wear anything else?" and "Get It On!" are written in bold letters at the top of the page. A caption at the bottom of the page states "New Trojan Shared Sensation latex Condoms. A special shape for him. A unique texture for her. So get it on and share the pleasure!" At first look, the ad catches everyone's attention. A
Premarital sex has essentially always been treated as wrong by parents, but the advertisers have made teenagers believe physical pleasure is more important than good moral values and rebellion against parental authority is cool. This would send a negative message and they would not sell as much as they do now. In fact, the initial purpose of condoms was to prevent pregnancy and now to prevent sexually transmitted diseases; however, no contraceptive is one hundred percent effective. People don't worry about the consequences of their actions because they believe "It won't happen to me!" Condoms give people this false security. The Trojan Condom Company uses pleasure to peddle their goods. Trojan chooses to use weasel words (tricky words that have misleading meanings) such as "helps" and "reduce. Yet how much is the really helping and exactly what is it helping and reducing? The companies try not to remind the consumer of such faults in its product and keep the message positive instead. The misleading advertisements lead to the spread of sexually transmitted diseases and pregnancy because careful wording and placement of words and phrases in their advertisements misleads most customers making them think that pleasure is a paramount virtue and nothing can happen. Companies like the Trojan Condoms Company jumped at this opportunity. People believe that they are in the ninety-eight percent and not in the two percent; however, it is only logical that someone has to be in that two percent. The model is smiling and apparently having a good time. They down play basic morals of life just to make money. In neglecting to be honest in its advertisements, Trojan is revealing an immense problem today's society. They use the phrase "Get It On" to insinuate sex. "Get it on" is well-known among teenagers as meaning sexual intercourse.
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