The Core of the Apple
Apple is a company of pure innovative and consumer efficient products spreading across the world, connecting everyone together, helping to simplify everyday lives of ordinary people like ourselves and in the process have managed to create a following. A following most often stereotyped as "geeks" or "nerds". However, in the dedicated Mac community, they are referred to as Mac addicts. Such people, with any obsession of sorts, have an increased height of awareness of the product, or thing being obsessed upon. As is true with my own personal experience inside of the Apple retail store, jammed neatly into the middle of Cambridge, Massachusetts. when a room glows white, there can almost never be a reason not to venture into it. Perhaps Steve Jobs, Apple CEO, has done this on purpose, quite aware of the visually captivating power of the color white. Proof can be found in the store itself, where oodles of nearly translucent white ibooks and imacs pose for display, calling for our eyes to stare upon them. Beaming blue mutations of screen savers shine across each row of grand displays, organized by size. Starting with the smallest seventeen inch wide screen, a luxury for most home systems, all the way to the greek god of displays, the
A multi-sensory experience can be difficult to breakdown and analyze accurately. It probably reminds us of a that time, long before deadlines and banks, when our mothers cradled us and we were enthralled and felt perfectly lovable. Normally one would not assess a product as I just have, but subconsciously, or maybe not even, we all go through it one way or they other. The visual appeal of Apple is only one step down the road, to understanding the Mac addict. Although the design of Apple products are infinitely attractive visually, there is more that the everyday Mac offers. contact warms us even without our knowing it. Apple's use of clean curves and abstract angles help portray a general mood for the computers. How often can one successfully purchase a shirt without first running it between the fingers, subconsciously analyzing it's every minute quality from the fingertips to the computer that is our brain. Twenty years of computer design professionals have taken this connection between human emotion and the addiction of spending money and taken it beyond the publics view and thought. The humming of an internal hard drive spinning at 7,500 rotations per minute can unintentionally become a comfort to the user, providing reassurance of the machines proper operation. A variety of low hums, high whirls, and flat buzzes sink underneath the voices and music finding their way towards the ear drum. Smooth bending, sloping lines, cool vibrations of a G5 tower, brushed titanium cases ; the average bragging rights of a Mac addicts are all part of the sensory experience. Sound, a sense all to often left unheard. Any lag in or jitter of the hum and right away it is clear something is out of the ordinary.
Common topics in this essay:
Diane Ackermans,
Apple CEO,
,
Cambridge Massachusetts,
apple products,
mac addicts,
mac addict,
sensory experience,
human emotion,
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