As the world is being moderate since 90's the production of car has been increased rapidly. Every country in the world has started producing the cars to attract the people. Eventually this producing of the cars needs good advertisements to advertise the qualities and the features of the car, which attract the people to buy them. These advertisements have to be modern because people are moving in to a modern world.
             The focus of my research was to investigate the ways in which advertisers can appeal the readers. To collect these advertisements I have chosen popular magazines since they are the best communication to spread particular information. I have got some of the advertisements of the cars, which are released most recently so that I could explain their visual and language techniques.
             The advertiser of the car "SANTA FE" has mainly focused the readers attention with the title "SANTA FE" by using a visual technique, the letters "S", "A", "F" and "E" were made bold in the name of the car which boosts the people that this car is safe. He has also used a "Rhetorical Question" to the viewers with the beginning line of the paragraph using the words "What's in the name?" which links the main point that the car is safer. The sub-title of the advertisement, which says "Rated 5 stars in recent NHTSA safety tests" that this car has got five stars while tested in US National Highway Traffic Safety Administration (NHTSA) which diverts the reader attention towards the performance of the car. He has used some pronouns in the text "So, do we think the Hyundai Santa Fe is one of the safest and most pleasurable drives you'll ever experience?" and "We stake our name on it" which address the reader as well as reflect back to the advertiser. He has used a superlative in the text "So, do we think the Hyundai Santa ...