Research into the language of Car Advertising
As the world is being moderate since 90's the production of car has been increased rapidly. Every country in the world has started producing the cars to attract the people. Eventually this producing of the cars needs good advertisements to advertise the qualities and the features of the car, which attract the people to buy them. These advertisements have to be modern because people are moving in to a modern world. The focus of my research was to investigate the ways in which advertisers can appeal the readers. To collect these advertisements I have chosen popular magazines since they are the best communication to spread particular information. I have got some of the advertisements of the cars, which are released most recently so that I could explain their visual and language techniques. The advertiser of the car "SANTA FE" has mainly focused the readers attention with the title "SANTA FE" by using a visual technique, the letters "S", "A", "F" and "E" were made bold in the name of the car which boosts the people that this car is safe. He has also used a "Rhetorical Question" to the viewers with the beginning line of the paragraph using the words "What's in the name?" which links the main point that the car is safer.
He has also used technical "jargons" like "17 inch alloy" and Tiptronic sequential automatic transmission" so that the advertisement looks modern to the reader. He has used technical jargon "five-star ratings" so that the advertisement looks modern to the reader. He has used alliteration in the text "Design Driving" which is for the memorability of the reader. nz now!" so that it creates urgency in the reader. He has visualized this by using the background on a country road, which is rough and also visualize that the car can also go faster in such regions. He has used two cups of the netball champion ship that represents that the netball and the car is unbeatable He has used pronouns in the text "we're celebrating the Silver Fern's World Netball Championship trophy", "Plus you'll receive a top of the line Mitre netball signed by the ferns and a Nutrimetics gift basket worth $150", and "To top it off, your Limited Edition car will be personally delivered to you by a silver fern squad member!" to address the reader as well as reflect back to the advertiser. He has used a superlative in the text "With Holden's advanced technology, and all of the comfort, performance and safety you will ever need to experience Australia to its fullest," so that it represents the superiority of the car. I have also discovered that the designer of the advertisements I have collected had used extra techniques to attract the advertisement. He has also used the text at the bottom "NEW ADVENTRA Australia is Adventra Island" which is alliteration. He has used a superlative in the text "So, do we think the Hyundai Santa Fe is one of the safest and most pleasurable drives you'll ever experience?" so that it represents the superiority of the car. They have used rhyming words and alliteration for the memorability of the reader, so that they could remember the advertisement. He has used some pronouns in the text "So, do we think the Hyundai Santa Fe is one of the safest and most pleasurable drives you'll ever experience?" and "We stake our name on it" which address the reader as well as reflect back to the advertiser. The advertiser of the car "MERCEDES-BENZ C180 Kompressor" has mainly focused on the best performance.
Common topics in this essay:
C180 Kompressor,
Santa Fe,
Limited Edition,
,
BMW X5,
Adventra Island,
BMW X5has,
Rhetorical Question,
Net Ball,
Design Driving,
advertiser car,
santa fe,
mainly focused,
pronouns text,
advertisement looks,
modern reader,
advertisement looks modern,
looks modern reader,
looks modern,
reader advertiser car,
technical jargons,
superlative text,
address reader,
australia adventra island,
modern reader imperative,
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Acceptance Essays
