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Computer Age

Compaq Computer Corporation was founded in February 1982 by Rod Canion, Jim Harris and Bill Murto, three senior managers who left Texas Instruments and invested $1,000 each to form their own company. Their first idea was a portable personal computer that was sketched on a paper placemat in a Houston pie shop. The founders presented their idea to Ben Rosen, president of Sevin Rosen Partners, a high-tech venture capital firm. The venture capitalists were impressed with the idea of a portable product innovated within the emerging standard and agreed to fund the new company. Their brainchild was the world's first standard-based portable computer and it was extremely successful. In the first full year of trading, Compaq sold more than 53,000 units and sales reached over $111 million, which is a US business record for a new company. Compaq eventually became well known for the compatibility and quality of its computers and hence its name "Compaq". In the first ten years Compaq concentrated on marketing its products for businesses, but by 1993 it finally expanded its business to the consumer markets with its Compaq Presario PC. Compaq became known as worldwide IT Company and supplier of computers. Even though Compaq is in a


One of the most recent events to affect the organizational structure of Compaq has been the resignation of Eckhard Pfeifer. very competitive industry where alliances are not only formed with one company, but with several at once. With the acquisition of Digital, Compaq now has a world class services organization with market-focused solutions and high availability support, particularly in the communications, manufacturing and finance industries. Pfeiffer never groomed a successor, like Hewlett-Packard, analysts say the companies may end up competing for executive candidates. With this new organization, Compaq was aiming to further differentiate itself in the marketplace to expand its global leadership. Services revenue for North America in 1998 grew $1. , who has always been known as a global leader, and the utilization of the strategy of "build-to-order" reducing inventory costs, the time it takes to place an order to when its fulfilled, and improved competitiveness. It consists of organizational arrangements with clearly defined lines of responsibility and delegation of authority, with comprehensive control procedures. Doyle and Robert Ted Enloe, III, currently constitute the Office of the Chief Executive. 2% of total services revenue in 1998, 1997 and 1996, respectively. Compaq's structure is designed to address the needs of the community, to maximize its strategic advantage from the employees it possesses, and to care for the environment.

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