Internet Marketing Strategy
The mission statement
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Marketing Research Information on Primavera
System's Inc.
Marketing Research Information Primavera Systems, Inc. In my first report, I outlined some of the
information available about Primavera Systems, Inc. I would like to expand on that information and
provide additional information about the marketing of Primavera Systems, Inc. main product. The
corporate mission of Primavera Systems, Inc. is to deliver innovative software products and
services to help their customers successfully manage all of their projects and resources.
Primavera employs almost 300 people located in its worldwide offices, including its Pennsylvania
headquarters, Chicago, San Francisco, New Hampshire, London, and Hong Kong offices. It
conducts 40% of its business through a worldwide network of dealers in over 80 countries.
Primavera dedicates itself to designing, developing, and delivering the best project management
software and has changed the face of project management by making software more
encompassing, powerful, intuitive, easier to use, and built for integration with other systems. The
Primavera market for project management software purchases has grown more than 20 percent
each year for the past five years and is now an annual $750 million market. More than half of the
total market revenues are from project management software developed for the Microsoft
Windows® environment. Project management is no longer a skill exclusive to manufacturing,
engineering, and construction. Many other industries are utilizing project management software for
rollouts of new products and servic...