Other Peoples Money
At what cost does a company deserve to be taken off of life-support? While Gregory Peck would say that a surviving, long-lived company is worth saving, Danny Divito sees it differently. "Who cares?" he asks. The company is actually an investment, and no investment in need of life-support is worth saving. Not only do Peck and Divito see the company differently, they also relate to their audience on different levels. In their speeches in Other People's Money, Peck and Divito use ethos, pathos and logos with varying amounts of success in their stockholder addresses. By analyzing the way that ethos, pathos and logos effected the audience for first Peck, then Divito, it is possible to determine for whom to vote and why. Beginning with wonderful composure backed by a familiar audience, Gregory Peck begins creating creditability for his case by mentioning his experience and personal relationship with the voters. The audience is to believe what he has to say because of his history and because some of them have worked side by side with him. They are supposed know that through the experiences they have shared with him, he is competent and has good character. Peck also reminds the audience that this is "the 39th (meeting) of whi
He is searching for brotherhood and using and past relations in hopes of swaying the audience to his side. But he does play on their common sense and their want of money to get his point across. According to his logic since that was true then in the future the company will become prosperous again. This is by far the weakest part of Peck's argument. Divito, however, sees things differently. However strong Peck's appeal toward pathos, this logical monetary argument surely made people in the audience listen. He mentions that once, the company was strong. Danny Divito builds his creditability through competence and composure of his speech. Furthermore, he delays bringing up his main point until he has provided some information to back it up. This also incorporates the idea that people should see the individual people working in the company and feel sorry for them. This avoids losing the audience by saying "You should sell your stock, and here's why," (Adler and Elmhorst 424). Divito effectively deals with a tough audience by focusing on money instead of himself. ch I am addressing you as your Chief Executive.
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