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Youth in Television have been portrayed in many different lights, anywhere from the criminal to the young at heart. With their resistance to the dominant culture, many studies have been done concerning the meaning of the political challenges to the social formation involving investigating cultural objects and media artifacts. Historically young people have fallen into distinct but dependent categories: youth-as-fun and youth-as-trouble. One might ask why any of this is pertinent to the study of television. However in the 1950's consumer boom, youth-as-fun became a major advertising strategy. Once advertisers identified teenagers as a valuable consumer, more and more positive images of youth became evident on TV. Photography of youth has been historically produced out of ideological interests, constructed by new markets in an attempt to gain financial resources young people had gained access to. Even still today it is amazing to view how television views and portrays y!outh for the benefit of making a sale.
------------------------------------------------------------------------**Bibliography**Taylor, Lisa and Willis, Andrew. As keepers of normalcy and common sense, these programs serve ideological interests by bringing forms of power, i. By bringing power on the problem situations, adults on the programs are able to control the dominant ideas of the ruling class by controlling teenager's actions and tho!ughts into acting the "right" way. This conventional representation of patriarchal, heterosexual masculinity that is portrayed in advertising is evident in television and film. Youth-as-fun are most likely to be found in advertising. These images aimed at youth may seem new and imaginatively presented; but are actually predicated on very conventional and conservative ideas about men and women. This hegemonic approach accounts for why representations of youth groups appear as they are, by linking the representations back to the social structure, which frames and produces them. In masking these categories the advert is able to play on the most important myth within capitalism, that "any individual can achieve prosperity and success with hard work, and the right attitude to financial investment (53). By presenting commercials and teenagers in a positive light, or at least in a way that teenagers and youth relate to, advertisers are able to pass along the dominant ideas of the upper class (hegemony) while at the same time making an extra dollar. Deviant youth are represented as answerable to institutionally sanctioned ideas, which fit the ideas of the nuclear family. " There is also another category that many advertisers use, combining the fun and troublesome aspects, creating youth-as-trouble-as-fun. s-trouble have been seen in most aspects of the factual media such as the nightly news. While baby-sitting the other night, I watched the children become enthralled in the commercials, conclusive that they must have these products in order to be popular and to fit in.
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Acceptance Essays
