black and decker statistics

             · Market size: The Black and Decker Corporation can be divided into three major segments, these segments consist of: power tools and accessories, hardware and home improvement, and fastening and assembly systems; of these three power tools and accessories provide by far the majority of the sales, (70%, 3,209 million) which is a 9% increase from 1998. Hardware and home improvement provides $882 million and is 19% of total sales (a 4% increase from 1998), and fastening and assembly systems generate $498 million and are approximately 11% of Black & Decker's total sales (7% increase from 1998).
             · Scope of Competitive Rivalry: Global; The Black & Decker Corporation is an International Business, Therefore International Rivalry and competition exists.
             · Market Growth Rate: Varies for each of Black & Decker's markets ranging from 3-6 percent yearly.
             · Stage in Life Cycle: Mature.
             · Number of Companies in Industry: Depending on which segment is surveyed, the number of companies varies. In the Power Tool Industry, Black and Decker has approximately nine major competitors, a few of these include: Bosh/Skil, Makita, Hitachi, and Craftsmen. In the Hardware industry, Black and Decker has approximately ten major competitors, and in the fastening and assembly systems industry, Black & Decker also has approximately ten major competitors.
             · Customers: Sales to unaffiliated customers has been on the rise over the years, in the power tools segment, sales have risen from 2,936.4 million in 1997 to 3,209.3 in 1999. In the hardware segment, sales have increased from 804.8 million in 1997, to 881.8 in 1999, and finally in the fastening and assembly systems segment, sales have increased from 451.3 million in 97' to 497.7 in 99'. While many of these sales are from repeat customers, there is still a considerable increase in the number of customers from year to year.
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