Mustapha Mond is one of the controllers of the new society in Aldous Huxley's Brave New World. In Mond's society the pursuit of happiness carried to an extreme. He believes that a society can only become greater when everyone is happy. Mond tires hard to ensure that everyone in his society is happy by eliminating any painful emotions, which means every deep feeling and every passion, which is part of normal behavior. He uses genetic engineering and conditioning to guarantee that everyone is content with his or her position in the society. Soma is integrated into every aspect of Mond's society. Soma is a drug which Mond's society takes to escape reality. Soma produces a joyful and carefree effect in which all bad things disappear. It is always on hand and for most of their lives; Mond's society is doped up on the soma drug. Mond encourages the use of soma in his society.
             Soma is a supreme necessity to Mond's society. It is required to keep the society happy and he does this by enabling them to escape irrational concepts. By enabling people to escape they lose their humanness; the ability to rationalize for ones self and have true emotions from self-experiences. The promoting of such quick escapes would include "feelies", casual sex and soma. The "feelies" are a form of entertainment in which the audience sees, smells and hears a type of adult movie. Casual sex only allows people to interact but denies the possibility to become attached and to feel intimacy. Soma allows for an escape from reality for a few day or hours. When all of these concepts are exercised they permit for the loss of humanness and ultimately the loss of individualism. Individualism is the lost because of the lack of self-expression and the extreme loss of self-experiences and thoughts. Everyone in Mond's society is conditioned to think and act only as a member of their class, rather
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