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tobacco and alcohol advertising in sports

· In the next 24 hours, 1,180 Americans will die from tobacco use. In all, 430,700 smokers die from tobacco related disease each year. They are replaced in part by the 3,000 children who start smoking regularly everyday. · Each day, 3,000 teens smoke their first cigarette. That's more than one million annually. Approximately one-third of these children smokers will eventually die of smoking-related illnesses. · At least 4 million adolescents are current smokers. · Smoking is a pediatric disease. The average teenage smoker starts smoking at age 12.5 and becomes a daily smoker by age 18. · According to a 1997 national survey of high school students, the overall prevalence of current cigarette use and frequent cigarette use were 36.4 percent and 16.7 percent, respectively. · A 1997 survey reported that current cigar use among high school students was 22 percent. · In 1996, an estimated six million 14-19 year-olds (26.7 percent of people in this age group) reported having smoked a cigar in the previous year. Of these, cigarette smokers as well as users of smokeless tobacco were more than three times as likely as non-tobacco users to report having smoked a cigar in the previous year. · People who begin smoking at an early age a


over the years, and every single one of them has raised additional revenue. An increase in cigarette taxes is a "user fee" that helps recapture some of the staggering costs smokers impose on the public. There remains much room to raise tobacco taxesBecause tobacco taxes are not indexed to keep up with inflation, federal and state tobacco taxes fell from 50% of the retail price of cigarettes in 1964, to just over 30% in 1995. · A recent survey indicated that among students under 18 who were current smokers, 66. A major tobacco tax increase is needed to reduce the human costs and offset the economic costs of tobacco use. The tobacco industry claims that the total economic impact of tobacco is less than expected because of the money saved when a smoker dies before collecting Social Security or pension funds. 7 percent reported never being asked for proof of age when buying cigarettes in a store. Younger smokers are more likely than older smokers to quit smoking or reduce the amount they smoke as a result of price increases. Tobacco excise taxes are a reliable source of incomeIf higher tobacco taxes result in fewer tobacco users, is a tobacco excise tax a reliable source of new revenue? The answer is yes!The impact of tobacco taxes on both consumption and revenue is highly predictable. According to the Centers for Disease Control and Prevention, health care expenditures, caused directly by smoking, totaled $50 billion in 1993.

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