Competitiveness is considered one of the most complicated concepts in business life and the primary priority for a company to stay efficiently in a market . As much as the battle between the companies increases and the level of competition rises , some requirements have become necessary for the different aspects of work in order to create a top quality image and be considered the best by consumers . Emotional labor , a highly demanded quality by firms , is perhaps the most essential consequence of competition in business life with its merits and drawbacks on workers . The fact that the emotional labor is pushed by competition in order to resemble the prestige of the company and to be used as an instrument of satisfying customer service , is an obvious indication of an increasing need for emotional labor . As a result , emotional labor is !
             the leading consequence of competition and there is an increasing need for emotional labor in the work.
             There is no doubt that competitiveness is omnipresent . In such a way people may incur any kind of competition created by others . It may occur in a school class , between students , in order to receive the highest score on an exam or simply , between children of a family , seeking more attention from the parents than is given to siblings . As Wendell Berry argues in his book , "What are people for" , "There is no denying that competitiveness is a part of the life both of an individual and of a community"(134).As a consequence of this omnipresence in competitiveness , competition brings about the limitlessness that directly influences people's behavior toward others and themselves , and their work .
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