 Product- Pages..................................................................... 2-4
              Place- Page...................................................................... 5
              Price- Page..................................................................... 6
              Promotion- Page.....................................................................6-8
              Consumer- Page.....................................................................8-9
              Competitor- Page.....................................................................9-10
              Company- Page.................................................................. 11-12
              Condition- Page.................................................................. 12
             II. Conclusions and Implications for the Future
              Summary- Page.....................................................................12
             Coca-Cola Enterprises is the world's largest bottler of liquid, nonalcoholic refreshment. They are in the business of marketing, producing and distributing liquid nonalcoholic beverages to their customers and consumers. Their primary corporate objective is to increase shareowner equity.
             Coca-Cola Company, the soft-drink manufacturer and international conglomerate whose red sign is one of the most recognized corporate symbols in the world, was invented on May 8, 1886 by pharmacist John Styth Pemberton, in Atlanta, Georgia. Two years later in 1888, Asa G. Candler bought the company from Pemberton and built the enterprise into a national firm. At present Coca-Cola is the global soft-drink industry leader and still maintains it's world headquarters in Atlanta, Georgia. The company operates in parts of 46 states of the United States and all ten provinces in Canada, and portions in Europe including Belgium, France, Great Britain, Luxembourg, and the Netherlands.
             According to the 1999 National Consumptive Goods...