Sony and Pioneer are tow of the most prominent companies in the consumer electronics industry today. They are head-to-head competitors on many similar products in the industry also. Sony is a much larger and older company than Pioneer, with Sony penetrating many areas that Pioneer has yet to explore. Sony is about 20 years older than Pioneer. Sony began in 1946, and Pioneer started in 1966. We will be looking at the overall make-up of these two companies and how they stack up against each other throughout the paper.
Background Information on Sony
Sony was established on May 7, 1946. The company name "Sony" was created by combining two words. One is 'sonus' in Latin, which is the root of the such words as 'sound' and 'sonic'. The other is 'sonny' meaning little son. The words were used to show that "Sony" is a very small group of young people who have the energy and passion toward unlimited creation.
Sony has 41 global sites across the world. Sony also employs 177,000 people across those global sites and that is a 2.3% growth increase in one year. Sony’s sales from last year rose to $57,109 million, which is a sales growth of 11.6% in that one- year time frame. Nobuyuki Idei is the chairman/CEO of Sony Corporation. Sony’s top competition is Matsu*censored*a, Phillips Electronics, and Time Warner. (www.hoovers.com/sony)
Sony has 7 U.S. divisions, and 78 worldwide. In 1996 they went to 3 separate operating units within the corporation. They breakdown into Sony Music Entertainment, Sony Pictures, and Sony Electronics.
As of March 6th, Sony stock has quadrupled in the last year. It has risen from $71.68 to over $300, sending their market valuation soaring to $133 billion. (Li, Kenneth, p. 31)
Sony is known for having their nose in just about everything. Sony’s line of products is much more in depth than Pioneer’s. Sony has audio, video, television, game systems, electronic components, semico...