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Media's Portrayal of Men and Women's Communication Styles and Reality

Media's Portrayal of Men and Women's Communication Styles and Reality ...Ways to understand each other in an imperfect worldWe see the ways that the popular media uses gender tensions everywhere. The truth is that sex sells, we know that. The challenge that advertisers face is: How to use it best. Some advertisers do this better than others and the ones that truly have an understanding of gender tensions will, in the end, sell the most. In my last paper, I explored how the company Abercrombie and Fitch uses gender tensions to sell their clothes. They have become among the masters in advertising and the business in booming. They cater to young adults and young adults only for one powerful reason: It is at this age in which the sexual tensions between male and female are greatest. Abercrombie and Fitch has found their niche.At the same time as they prey on male female tensions, they also set the standard for what provides them, that is, they show these girls and guys who are observing each other. The photos deliberately express a kind of criticism in the eyes of these models, which, in turn, forces self-consciousness, which is closely related to insecurity.


We want companionship and we want happiness; how do we satisfy these two desires simultaneously? They were installed in our make up to work together, for one to be the means to the other. Within communication empathy plays a huge role. We bring with us expectations that these desires be mutual, expect that they are satisfied and hope that they are transcended. Satisfaction with a committed intimate relationship can be strongly linked to the level and quality to which these aspects are satisfied. It may be for this reason that communication is thought of as being the essence of a relationship. The value of happiness is all encompassing and carries beneath it powerful baggage which can determine the satisfaction of our lives as a whole. In this way they create an effective loop, which is nearly self-sustaining. This may be where gender differences become so apparent in conflict. Good communication, devoid of deceit can prove to be the most rewarding of all three expressive domains. My contention is that the younger generations, to which the ads appeal, have grown up in a time in which divorce rates are high and marriages are often unsatisfying. It is shown through the research of Scanzoni and Scanzoni (1988) that there are three main reasons why we come to this point. The reasons for this are a bit sad. Both companionship and sexual intimacy are highly reflective, that is, they both possess the inherent ability to reflect satisfaction level. There are relationships that last a lifetime with the power and spark just as strong as it was, if not stronger than in the beginning.

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