Business Law: Intellectual Property and the Law, Does current laws protect? "Monogram form"
I. Do existing anti-counterfeiting laws adequately protect the intellectual property of businesses?III. There are several laws that protect American business from the unauthorized use of it's products, services and trademarks. One of the most influential laws concerning trademark protection is the Lanham Trademark Act of 1946. Congressman Fritz Lanham of Texas recognized the necessity for the bill and actively persuaded Congress for such a bill to be passed. On July 5, 1946, the bill was approved by Congress and was made law by Harry S. Truman (International Trademark Association, 1999). The Lanham Act protects intellectual property in the several ways. It prohibits any "...reproduction, counterfeit, copy, or colorable imitation of a registered mark in connection with the sale, offering for sale, distribution, or advertising of any goods or services on or in connection with such use is likely to cause confusion, or to cause mistake, or to deceive..." (Meincke, 1999). The act legally identifies two types of marks that are protected under this act. These protected marks are trademarks and service marks (Meincke, 1999). A trademar
Having exclusive rights prohibits other corporations from stealing their programs and marketing them under another name. For example, when Jonas Faulk invented the polio vaccine, he became immortalized in history. Copyright protection, however, does extend to cover ideas, processes, facts, procedures, concepts or principles (Mallor, 1995). Brand awareness is defined as the degree to which consumers are aware of a company's products or services. Business Law and the Regulatory Environment (10th ed. This protection is essential in preserving a company's level of brand awareness. What is Intellectual Property Law? [On-line] Available: www. The company's logo is the name Goodyear, with the words Good and Year separated by the winged foot of the Greek God Mercury. The Lanham Act: Alive and Well After 50 Years.
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