Business Law: Intellectual Property and the Law, Does current laws protect? "Monogram form"

             I. Do existing anti-counterfeiting laws adequately protect the intellectual property of businesses?
             III. There are several laws that protect American business from the unauthorized use of it's products, services and trademarks. One of the most influential laws concerning trademark protection is the Lanham Trademark Act of 1946. Congressman Fritz Lanham of Texas recognized the necessity for the bill and actively persuaded Congress for such a bill to be passed. On July 5, 1946, the bill was approved by Congress and was made law by Harry S. Truman (International Trademark Association, 1999).
             The Lanham Act protects intellectual property in the several ways. It prohibits any "...reproduction, counterfeit, copy, or colorable imitation of a registered mark in connection with the sale, offering for sale, distribution, or advertising of any goods or services on or in connection with such use is likely to cause confusion, or to cause mistake, or to deceive..." (Meincke, 1999). The act legally identifies two types of marks that are protected under this act. These protected marks are trademarks and service marks (Meincke, 1999). A trademark distinguishes a manufacturer's goods from other similar goods. For example, Johnson and Johnson, Inc. has the trademark "Band-Aid" to market it's adhesive bandages. No other adhesive bandage manufacturer can use the protected trademark "Band-Aid" when selling or describing their products. Similarly, a service mark distinguishes and identifies a company's services (Meincke, 1999). For example, Virgin Atlantic Airlines uses the!
             "Virgin" service mark to distinguish it's services from other airline services.
             The Lanham Act of 1946 protects businesses by preserving the company's logo. Logos preservation is vital to the profitability of corporations. Company logos give the company's products and services brand awareness. Brand awareness is defined as the degree to which consumers are aw...

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