Consumer awareness

Length: 6 Pages 1609 Words

CONSUMER AWARENESS INTRODUCTION Modern business is an integral part of current day society. Each company has as a socio-economic impact on the people and has to deliver the goods and services and the standard of living as per the aspirations of the people. It has a great social responsibility towards the well being of society. Therefore consumer is an important component of society and business has an obligation to him. But, when the goods are short in supply the producers charge high prices and consumers have no choice other than to purchase what is available. Therefore, consumer is to be protected from unsafe products, poor quality of goods and services, high prices, unfair trade practices and misleading advertisements. Therefore, it is necessary for an awareness to prevail amongst the consumer to protect them from unscrupulous trade practices and to give them the idea of the utility of money spent by them. Consumer occupies a supreme position in a free economy. But, he never received the attention he deserves. In a country like India, he is not the ¡¥sovereign¡¦ but a ¡¥slave¡¦. The welfare of the consumer lies in the fulfillment of his normal and legitimate expectation with regards to the goods and serv Continue...


More sample essays on Consumer awareness

    Ben and Jerry's Swat Analysis
    .... Ben and Jerry"tms benefits from the consumer awareness of super premium quality generated by Haagen-Dazs, but it has also faced a competitive situation that is .... (2118 8 )

    Buying Celebrity
    .... purchase. Finally a repeat purchase is made. Brand awareness is the most important role in the consumer information process. Once .... (2229 9 )

    Tyson Foods, Inc
    .... smart. They also have a consumer awareness program. This program teaches consumer the "3 C"tms, Chill, Clean and Cook" . Proper .... (2596 10 )

    Digital TV
    .... In addition to its first solution, ONDigital has also planned to enhance consumer awareness of digital TV through free-to-air analogue channels. .... (7438 30 )

    a€œThe Gamea€ : BSB vs Sky
    .... Given that brands are built over time, both BSB and Sky are focusing their strategies on generating consumer awareness while edging out the competition through .... (1673 7 )

    Zoecon
    .... Furthermore, television and newspaper advertising was used to build consumer awareness, and cents-off coupon were employed to stimulate product trial. .... (943 4 )

"N To educate consumers in fighting out their cases. The company's team of quality control managers will check retail outlets in Maharashtra and replace all questionable stocks. Bills have been passed to ban smoking in public places and to prohibit sale of tobacco products to minors. The IBWA's primary aim is to asure that safe, clean, good bottled water is produced and marketed to consumers. This is because there are no means to check surrogate advertising and due to lack of measures taken by NGOs. The pressure may be moral, legal or economic. The normal selling price should be included in the claim. "N The right to seek redressal against unfair trade practices or unscrupulous exploitation of consumers. It is now realized that a common consumer is neither knowledgeable nor well informed. "N The right to be heard and to be assured that consumers interests will receive due consideration at appropriate forums. Advertisements are no doubt an important source of information as they help to inform consumers about the availability of different products before making their choice. ' to create awareness among consumers about their rights and to educate traders about their responsibilities. Many consumer protection agencies have been established all over the country. "N To write columns in newspapersmagazines on topics relating to consumer rights.

PROFESSIONAL ESSAYS:

Crispy Crust Bread Company Case
The company must determine if consumer awareness among newcomers to the company's market are differs from that among longer-term residents of the market area. (1030 4 )

Case Study of Timkin Company INTRODUCTION This research analyzes "
Therefore, a strategy must be formulated to boost the unaided consumer awareness of the Timken Company as a specialty steel producer. (1633 7 )

Polaroid Biz
In-store promotional campaigns should be developed to increase exposure and consumer awareness regarding the Polaroid brand in major discount and mass retail (2039 8 )

Nutrition Labeling and Education Act of 1990
While this was not as evident in 1990 as it is today, the FDA and Congress' initial labeling legislation can contribute to consumer awareness of the amount of (842 3 )

SMART CARDS: THE TECHNOLOGY
These classification levels are as follows (Masters, 1997): 1. Brand recognition describes the stage of consumer awareness wherein a person has knowledge of (3258 13 )

Amazon.com
online sales of books, CDs, videos, and other intellectual products .09 4 .36 2. High-level of consumer awareness of Amazon.com .10 4 .40 3. Positive consumer (2871 11 )