Consumer awareness
Modern business is an integral part of current day society. Each company has as a socio-economic impact on the people and has to deliver the goods and services and the standard of living as per the aspirations of the people. It has a great social responsibility towards the well being of society. Therefore consumer is an important component of society and business has an obligation to him. But, when the goods are short in supply the producers charge high prices and consumers have no choice other than to purchase what is available. Therefore, consumer is to be protected from unsafe products, poor quality of goods and services, high prices, unfair trade practices and misleading advertisements. Therefore, it is necessary for an awareness to prevail amongst the consumer to protect them from unscrupulous trade practices and to give them the idea of the utility of money spent by them.Consumer occupies a supreme position in a free economy. But, he never received the attention he deserves. In a country like India, he is not the ¥sovereign' but a ¥slave'. The welfare of the consumer lies in the fulfillment of his normal and legitimate expectation with regards to the goods and services he need
consumer education is a basic consumer right. The consumer is worried about the quality, quantity, price and timeliness of the supply of goods and services. "N Price reductions: Traders often offer illusory or insignificant price reductions. It analysed the contents of 12 cold drink brands sold in and around the capital. "N The right to be heard and to be assured that consumers interests will receive due consideration at appropriate forums. Pesticides in soft drinksAfter bottled water, it's aerated water that has plugged the purity test. Coke is pursuing a civil defamation case against the Centre for Science and the Environment. It is very easy to dupe the innocent customers. Therefore, the central government has enacted a law in 1986 for the protection of the consumers known as Consumer Protection Act. When the advertised goods sell out, customers are steered toward the higher priced stock, or the lower quality goods. India is a vast country where a majority of consumers are poor, helpless and disorganized. In all samples, levels of pesticide residues far exceeded the maximum residue limit for pesticides in water used as food, set down by the European Economic Commission (EEC). "N The right to consumer education. India is a member of this association.
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