E-technology

In this new age of technology advancements and innovations, E-marketing has become a large portion of the consumer industry. Consumers are more reliant on technologies of this new age to access businesses more efficiently. In turn, consumers expect those businesses to respond to their needs more efficiently as well. Online shopping/services have become a popular trend, however the paybacks are not as great as many consumers have hoped for. The number of satisfied online shoppers declined in the last six months even though online traffic rose, according to a survey by leading research firm Jupiter Communication. According to statistics found by Jupiter Communication, only 37 percent of online shoppers indicated that they would spend more money the next holiday season, while 58 percent said they would spend the same and 5 percent said they would spend less. About 74 percent of respondents who shopped on the Internet during the holiday season felt satisfied. (Reuters, 1999)!

The key to future E-marketing success is, understanding what makes the customer satisfied/dissatisfied.

According to GartnersGroup’s Dataquest survey, about 37 million U.S. households now have access to the Internet of online services. About a third o

. . .

View the whole essay, without interruption

Interactive customer-relationship management (ICRM) brings this application segment into the Internet age. A new customer relationship management approach: Enterprise 360 Lodging Hospitality, May 15, 1999, 55(6)

Trepper, Charles H. Internet time is instantaneous-there is no past, present and future; everything is current and it is 24-hours-a-day, seven-days-a-week. Providing e-satisfaction Bank Marketing, Jan 2000, 32(1)

Szymanski, David M. f these include at least one person who placed an order or made a reservation online between February and April of this year.

In all, the key to overall online customer satisfaction is the ease of placing orders or reservations. e-satisfaction: An initial examination, Journal of Retailing, Fall 2000, 76 (3)

Krishman, Mayuram S. Folio: the Magazine for Magazine Management v29, n10 (August, 2000): 10

Songini, Marc L. (Gawel, 1999) By nature, operating on the Internet means that you need to respond in Internet time. Apr 198, 4(4): 90-92

Chumbley, Lloyd. Almost 50 percent of the users, who reported problems said that they never received their orders, yet were still billed for them. (Trepper) Companies s!

uch as Jupiter Communication and Gartners Group Dataquest also administer surveys to online consumers in order to inform e-marketers about customers concerns or thoughts. ICRM promises that consumers and business customers will get what they want, when they want it, and how they want it. If online shopping experiences a!

re cheaper and more satisfactory than physically going to the store, then consumers will change their habits accordingly.

Approximate Word count = 825
Approximate Pages = 3 (250 words per page double spaced)

Simply subscribe to view this paper, and 100,000 others.