In this new age of technology advancements and innovations, E-marketing has become a large portion of the consumer industry. Consumers are more reliant on technologies of this new age to access businesses more efficiently. In turn, consumers expect those businesses to respond to their needs more efficiently as well. Online shopping/services have become a popular trend, however the paybacks are not as great as many consumers have hoped for. The number of satisfied online shoppers declined in the last six months even though online traffic rose, according to a survey by leading research firm Jupiter Communication. According to statistics found by Jupiter Communication, only 37 percent of online shoppers indicated that they would spend more money the next holiday season, while 58 percent said they would spend the same and 5 percent said they would spend less. About 74 percent of respondents who shopped on the Internet during the holiday season felt satisfied. (Reuters, 1999)!
             The key to future E-marketing success is, understanding what makes the customer satisfied/dissatisfied.
             According to GartnersGroup's Dataquest survey, about 37 million U.S. households now have access to the Internet of online services. About a third of these include at least one person who placed an order or made a reservation online between February and April of this year. Of these 37 million Internet users, about 20 percent of consumers who shopped online experienced problems with their orders. Almost 50 percent of the users, who reported problems said that they never received their orders, yet were still billed for them. Another 25 percent were dissatisfied that when their orders were not received they were unable to contact the merchant's customer service department through email. (Gawel, 1999) Customers like when companies send emails containing information about the confirmation of their order, the status of shipment, and how much w...