Jill Neimark has compiled the results of a variety of surveys which support the idea that traditional gender roles have undergone rapid changes in the last ten years. Women are no longer the target of sexual innuendos, but in many cases the initators.
             There are a number of highly educated, attractive, financially secure women who choose good-looking men for themselves. They care about the way their men look and demand no less. Traditionally, beautiful women have used their looks to attract a rich and powerful mate. But with greater financial independence, these women can choose men who are not powerful and rich, but who are beautiful..
             In addition, there seems to be a new icon for masculinity. It is a blend of male and female characteristics. The masculine ideal has switched from the hairy bulk of a man to the smooth bulk of a man.
             More than 1500 people responded to a questionnaire regarding how men and women feel about the male body. Even though there is a group of women who place a very high priority on male looks, the majority of women answering the questionnaire, were much more accepting of flaws in the male body than males perceived them to be. This new way that males feel about their bodies is evidenced by the drastic increase in exercising, and health club memberships by men. The new cultural emphasis has also has led to an increase in the number of men suffering from body image disorders. This group is the reverse of the female anorexic group.
             Even though there seems to be a significant shift in the way society looks at the male body, both men and women rate personality as the number one quality in attracting a mate. Hope can be found for those who look less than flawless if they have a winning personality. There is a discrepancy in what women say the desire in a man and what they are willing to accept. This willingness to adapt to the characteristics of their mate is further evidence that personality...