There are many kinds of advertisements wheather it be in a magazine
on T.V. or the huge billboards you see on the side of the highway. Many of
the advertisements are a method of convincing the public to buy thier
products made by companies. Also, if you look at an advertisement
everything on the ad was put there for a reason. From the different races
that they used to whether the shot was taken outside or in a studio, these
were all put there for a reason or as a symbol about the product.
In the December 1998 issue of Cosmopolitan, I found an
advertisement for Clean Make-up by Cover Girl. This ad shows five girls, of
all different races, hugging each other with the five different bottles of
the product at the bottom of the page and the girls are standing in an
outside setting. All of these where put there for a reason that most
readers over look. There is a reason that the company chose to use all of
the different races, to show cultural diversity, and that the company
isn't racist or other wise they are open to everyone and every race. They
also show that they make make-up for all skin tones where as other
companies just have make-up for a few skin tones.
There are many questions you can ask about this advertisement by
just looking at it because they don't show a lot of things in it. For
example, how do we know that the girls are wearing this kind of make-up?
Just because it said what kind of make-up and the names of each girl in the
corner, doesn't mean that they are actually wearing it. Although since it
does say there names it makes it a little more believable. Showing the
girls names actually makes them seem more like a regular person then just
someone in a magazine. Another thing is, how do we know if this is really
clean make-up? Just because it shows the girls outside doesn't mean that it
won't clog your pores, and it doesn't say it when you read the outline on
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