EXECUTIVE SUMMARY Amazon.com has experienced exceptional growth since the company’s inception in early 1994. The company has grown to a massive online superstore with recent sales of $1.64 billion in 1999, an increase of 270% from the previous year’s sales. The stellar grow of the company’s sales can be attributed to a very strong product situation. Amazon.com’s initial target market, online book consumers, proved to be very lucrative. In addition, the expansion into more diverse product offerings beyond books, such as music, DVD & video, toys, electronics, home improvement and auctions only served to increase the company’s product portfolio. In order to expand Amazon.com’s position Insight Solutions has identified an aggressive marketing strategy to broaden the companies target market, expand the product positioning to all consumer goods, focus distribution outlets through the top ten web sites and price items at a low but profitable margin. To ensure this plan is successful,!
Insight Solutions also recommends four action plans involving, increasing name recognition, target market, product marketing and distribution management. Ø Name RecognitionØ Free E-mailØ Advertise on Internet Radio Ø Target MarketØ Telephone OperatorsØ “C
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The fourth-quarter pro forma net loss was $185 million, or $0. In just one month after launching their music store, Gomez Advisors Inc. R & D: Develop New Product Lines Such As Apparel, Jewelry, And Automotive Parts To become the one and only place where a consumer needs to go for any item Amazon. There are still nine other Internet sites listed in the top ten (not necessarily retail oriented) that Amazon. com the shopping destination to find anything. COM'S MAIN THREATS 11 STRENGTHS AND WEAKNESSES ANALYSIS 12 AMAZON. , a leading provider of online research and analysis. The expected market increase from these stores is to be around 10 to 12%. In conjunction with the real time recording of order origination, an enhancement to the Amazon. com is a household name, rated number one retailer in all three countries where they host a site, and rates in the top ten of all Internet sites combined, Amazon. This dependence continued to drop more as Amazon.
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