The Proctor and Gamble Corporation

             (The Procter & Gamble Company's Image Comes Clean)
             Image is The Procter & Gamble Company's number one product because it sells.
             As the maker of Ivory Soap, Tide detergent and Crest toothpaste (to name a few products) The Procter & Gamble Company is a household name. Procter & Gamble is one of the thirteen largest companies in the world. Around the globe, The Procter & Gamble Company takes the consumer "from cradle to grave" with its long-time, consistent and quality household and personal care products. The Cincinnati-based company is an American business success story. But, its squeaky-clean image is soiled with questionable, unethical business practices.
             The Procter & Gamble Company is also known, simply, as P&G. P&G is a true American story of how to succeed in business; it is a "stunning example of what the American free enterprise system can achieve." (Schisgall, vi) P&G has more than industrial history, it is a company that "blazed new paths by challenging tradition to create relationships with employees...recognizes the importance of research and development of new products...understand the importance of adverterising...and is not afraid of daring new concepts to compete in the business world."(Anderson, 99-100)
             Achieving mega-success did not happen overnight for P&G. Business for P&G, over the last 150+ years, has been a challenge and their direction - just like their man-in-the-moon trademark - proves their success is above and beyond .
             Ivory soap was the first product that put P&G into the "spotlight of being America's favorite soap-maker." (Swasy, Prologue Xiii) ) Ivory soap is the soap that floats. Ivory soap is the soap that claims to be 99-44/100% pure. Ivory soap is a wholesome product; it is tried and true and is a down-home favorite like mom's apple pie. Ivory soap is a product that you can depend upon just like a good friend. This image is exactly the image that P&G wan...

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The Proctor and Gamble Corporation . (1969, December 31). In MegaEssays.com. Retrieved 06:49, March 29, 2024, from https://www.megaessays.com/viewpaper/62767.html