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Summary: SR&J bookstore is now exploring the possibility into expanding into the e-commerce world. Currently we have a small side business that produces gift baskets for special occasions. Although this store is doing quite well at its current location, we fell that the opportunity to expand nationally and globally can take this portion of the business to new heights.

The need for research into this business venture is great. Here are just a few key figures about the use of the Internet:

Ø •Eighty-five percent of small businesses are expected to conduct business via the World Wide Web by the year 2002.

Ø •The more than 7,100 Internet service providers (ISPs) in 2000 represent a 41 percent increase from a year ago. Most ISPs have fewer than 12 employees.

Ø • The U.S. ISP market generated an estimated $15 billion in receipts in 1998, compared with $4 billion in the European ISP market.

Ø •In 1999, small businesses with 5-99 employees spent about $9 billion for network hardware; businesses with 100-999 employees spent an estimated $14 billion.

Ø • Some 85 percent of businesses with fewer than 100 employees had personal computers in 1999; more than 61 percent of these had access to the Internet.

. . .

At first, target only those customers who are more likely to purchase our product over the net.

Although competition is a way of life, we compete for jobs, promotions, and scholarships to institutes of higher learning, in sports-and in almost every aspect of our lives.

Also, to handle the necessary traffic, hardware and software would need to be upgraded dramatically. Advances in technology can send the profit margins of a successful business into a tailspin causing them to plummet overnight or within a few hours. Please report any discrepancies in your bill or your order as soon as possible. Our staff is available to answer questions about the product you purchased from us. With the ability to accept orders and deliver anywhere in the world, this allows our customer to send a gift to a relative or friend half way around the world. Do you think that operating a virtual storefront will be harder or easier than doing business in your local community? Explain your answer. Please be sure to follow the instructions carefully to avoid delays in processing the return. If we can do anything to make your Internet shopping experience better, please let us know by emailing us. The reason for this need is to protect the business and owners, as well as the customers. Nations compete for the consumer in the global marketplace, as do individual business owners. The reasoning behind this is the increase number of orders received each day. We are closed on Saturday and Sunday. Dealing locally, we must come in contact with the customer face to face.

Approximate Word count = 1767
Approximate Pages = 7 (250 words per page double spaced)

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