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Introduction Which is the one place where you can satisfy your every need (almost every need) at your price? Be it airline tickets, hotel rooms, rental cars, mortgages, new automobiles, or even long distance calling time. The answer would be Priceline.com. All you have to do is know your need, state your terms, and make your offer. It doesn't get easier than this! Priceline.com was one of the pioneer online companies to traverse the traditional limitations of the Internet and revolutionize online purchasing. It's strategy - letting the consumer name his/her price, and matching it with a seller who is willing to fill the demand at that price and those conditions, there by providing the required service the consumer desires. Thus Priceline.com is basically an integrated, Web-based e-marketing automated system, which was one of its kinds when it started its business in the consumer marketplace. In simple word it is the ideal middleman, who gets you what you want, when you want it! through a unique dotcom experience. Priceline.com was formed on April 6, 1998 as a limited liability company, but looking at its potential and rapid success it was soon converted into a corporation. It activities at this time dealt mainly with providing l
For example, a customer making an offer to buy a round-trip airline ticket can immediately have the amount of his or her offer increased and thereby increases his or her likelihood of success by applying online for a credit card. com then contacts airlines electronically t!o see if the fare can be obtained at the named price or lower, and undertakes to return to the customer within an hour. But as the time went on, the customers started having difficulties in getting groceries. com may expand its financial services products by entering into licensing transactions or strategic relatio!nships with leading industry participants. There was also a lack of variety in products. com has pioneered a unique e-commerce pricing system known as a "demand collection system" that enables consumers to save money on a wide range of products and services while enabling sellers to generate incremental revenue. com Strategy and the 4 P's Priceline. com Web site and select where and when they want to rent a car, what kind of car they want to rent (i. bricks', you buy online in a virtual store and have the option of taking it back to a physical store "Place" will be online and not of much interest or it will consider virtual places as "real". com gets back to the consumers regarding their offers, which they can hold to for a specific period of time and, once fulfilled, offers cannot be canceled.
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Acceptance Essays
