Physical Value Chain
            
             1. Purchase products from manufacturers
             2. Manufacture of building goods
             a. Packaging of goods
             3. Storage of finished goods
             4. Distribution to retail stores
             a. Retail Store maintenance
             5. Marketing
             6. Sale of product
             7. After sales service
            
             Proposed
            
             1. Purchase products from manufacturer
             2. Manufacture of building goods
             3. Storage of finished goods
             4. Management Information Systems
             5. Distribution to retail stores
             a. Retail Store maintenance
             6. Web maintenance and updates
             7. Marketing
             8. Sale and distribution of product
             9. After sales service
            
            
             Industry Structure
             3.1 Nature of business
             · Home renovation and "do-it-yourselfers"
             · Wide selection of high quality and or well known brand name items
             · Cost advantage through holding large amounts of inventory at retail store
             · Well trained associates to be able to answer virtually any question about home improvement
             · Integrated products and services to fully service the person conducting the building/renovation projects
             · Provide delivery service for items
             · Have own credit card for customers (6 month deferral on payment on certain items)
             · Provide phone/mail order and delivery
             · Have on-line ordering, payment and delivery
             · Distribution centers to hold stock to be ordered
             · Have online registration (database)
             · Strategic alliances with other companies to offer specialized items
            
             3.2 Core Required Competencies
             For present retail business:
             · Understanding customers needs through customer database management and market research
             · Servicing customers needs
             · Maintaining strong customer loyalty http://www.dbmarketing.com/articles/Art181.htm
             · Management Information Systems to maintain clear communication between departments, sharing of information and to track inventory levels
             · Maintaining a cost advantage
            
             3.3 Revisit The Industry's Busin...