1. Starbucks has expressed their strategic intent by expressing to be the best coffee retailer in the world. Starbucks has shown this through their proprietary roasting technology, their commitment to training and self-expression, and is now leveraging their market power, resources, and capabilities to achieve returns higher than their competition.
             Starbucks has expressed their strategic mission to offer more than an exceptional cup of coffee, but a memorable experience as well, and to work towards the goal of becoming the most recognized and respected brand of coffee in the world.
             2. The I/O model of industrial organization explains the dominant influence of the external environment on firm's strategic actions. The media industry and the large-scale consolidation of the entertainment industry have placed certain restraints upon Disney. The four underlying assumptions of the I/O model can be used to direct Disney to achieve above average returns. The first assumption, the external environment in this case the regulatory bodies, drives the internal. The second assumption, everyone within the media business has access to the same resources, Disney should harness these resources and collaborate with other media companies to increase the industry potential. The third assumption, mobile resources, and that any company with resource differences will be short lived. Disney could relate this to employees, and making sure that their most highly skilled employees do not move to the competition. The fourth assumption, the motivation of profit maximization sh!
             ould help Disney achieve above average returns by making correct assumptions that the competition is rational and will be competitive decisions will be influenced by maximizing each firms profits.
             3. The analysis that Lego used to study their external environment can be shown through these two examples: The first example can be shown in the context of scanning the external ...