International Marketing

             III. ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATION
             A. Economic, political, and legal analysis
             1. Description of the country's economic system
             2. Description of the country's governmental structure and stability
             3. Description of the laws effecting the product and/or service
             1. Geographic and demographic information, important customs and Traditions, other pertinent cultural information, competitive advantages and disadvantages
             3. Analysis of the potential location
             IV. PLANNED OPERATION OF THE PROPOSED BUSINESS
             1. Details of the product/service(s)
             2. How the product/service(s) will be transported to/from the home country; documentation
             A. Start up costs and expenses(chart)
             B. Financial highlights (balance sheet for end of first year)
             To: Mr. Jinn Chow Yin, president of Yin Enterprises
             From: Chivonne Parker and Vonique Booze, Gap Inc. representatives
             Regarding: Proposal for an international business venture
             The business venture that we propose is to set up a chain of our stores, the Gap Inc. We are a global company with three exciting divisions- Banana Republic, The Gap, and Old Navy. Our performance begins and ends with our customers. We never forget that. Everyday we try to listen more to what customers are telling us, and work harder to exceed their expectations. Our ability to continually change and evolve our brands is what drives our long-term success, and our passion for innovation is what keeps Gap, Banana Republic, and Old Navy exciting. From product design and distribution, to marketing, merchandising, and shopping environments, we control our brands and what our customers touch, see and feel. We believe that's a competitive advantage as the retail world today moves at Internet speed. We feel that the Japanese can help us to expand our company. We would like to work with you and your country to help us get our products into the hands of Japanese consumers. Th!
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International Marketing . (1969, December 31). In MegaEssays.com. Retrieved 12:25, April 23, 2024, from https://www.megaessays.com/viewpaper/63326.html