International Marketing

             To: Mr. Jinn Chow Yin, president of Yin Enterprises
             From: Chivonne Parker and Vonique Booze, Gap Inc. representatives
             Regarding: Proposal for an international business venture
             The business venture that we propose is to set up a chain of our stores, the Gap Inc. We are a global company with three exciting divisions- Banana Republic, The Gap, and Old Navy. Our performance begins and ends with our customers. We never forget that. Everyday we try to listen more to what customers are telling us, and work harder to exceed their expectations. Our ability to continually change and evolve our brands is what drives our long-term success, and our passion for innovation is what keeps Gap, Banana Republic, and Old Navy exciting. From product design and distribution, to marketing, merchandising, and shopping environments, we control our brands and what our customers touch, see and feel. We believe that's a competitive advantage as the retail world today moves at Internet speed. We feel that the Japanese can help us to expand our company. We would like to work with you and your country to help us get our products into the hands of Japanese consumers. Th!
             is would be a great accomplishment for our corporation and we'd like you to be apart of it. We're very excited about this proposal. I hope we can work together and help us to accomplish our goals.
             The international project we are doing will be to propose setting up a chain of apparel and accessories stores in Tokyo, Japan. The company we will be representing is Gap Inc. Gap Inc is a global company with three different divisions-The Gap, Banana Republic, and Old Navy. Our major products include an array of clothing from jeans and khakis to Pocket-Ts and Pro-Fleece wear. Gap Inc. also offers a variety of accessories which include our own scent lines for men and women, handbags, totes, socks, belts and other extras. Tokyo is the largest urban area and capital ...

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