International Marketing
To: Mr. Jinn Chow Yin, president of Yin EnterprisesFrom: Chivonne Parker and Vonique Booze, Gap Inc. representativesRegarding: Proposal for an international business venture The business venture that we propose is to set up a chain of our stores, the Gap Inc. We are a global company with three exciting divisions- Banana Republic, The Gap, and Old Navy. Our performance begins and ends with our customers. We never forget that. Everyday we try to listen more to what customers are telling us, and work harder to exceed their expectations. Our ability to continually change and evolve our brands is what drives our long-term success, and our passion for innovation is what keeps Gap, Banana Republic, and Old Navy exciting. From product design and distribution, to marketing, merchandising, and shopping environments, we control our brands and what our customers touch, see and feel. We believe that's a competitive advantage as the retail world today moves at Internet speed. We feel that the Japanese can help us to expand our company. We would like to work with you and your country to help us get our products into the hands of Japanese consumers. Th!
Transportation and communication Japan has a modern, highly efficient transportation system, including highways, railroads, and coastal shipping. Japan has an exceptional economic system, which will prove to come to and advantage for our business. Discriminatory Treatment in a Trade association, etc. The result? Everything we offer will reflect our customers` lifestyle-and transitions easily from career to casual, weekend to evening. Japan is also a world leader in tuna fishing and ranks second to the United States in the amount of salmon caught. ANAYSIS OF THE INTERNATIONAL BUSINESS SITUATIONA. They support reasonably priced products. The marketing department will be responsible for advertising, sales, public relations, and service. We plan to take a staff of current board members and relocate them in Japan. For example, beginning in 1981, it reduced its exports of automobiles to the United States. As stated above, this information will be in more detail throughout the proposal. Old Navy will focus on merchandise availability and distribution-and increased style, size, and color selections for customers throughout Japan. Most of them will be males and females between the ages of 18-35.
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Acceptance Essays
