The Psychology of the Internet A Report on the Book by Patricia Wallace Summary of the Book Today, the internet is a growing community. Millions of people from all over the world go "online" everyday to check email, research, shop, or even just interact with someone halfway around the world. As this community grows, so does the number of interactions between people. The Psychology of the Internet examines the psychology of new behavior produced by this novel method of human communication. It also delves into the business sector of the internet and how certain companies are using this medium to increase productivity within their companies and corporations. Analysis of the Book The book provides several examples of how the internet can affect the quality of an organization's production. When used in the appropriate manner, the internet can facilitate interaction between a group 24 hours a day and is only limited by the availability of a telephone line. The idea that a person mus!
             t be in work and at his desk for production is becoming more obsolete as companies realize the potential of the internet. One impressive way the internet can help companies is the workgroups that can be formed internationally. A workgroup is a group of employees striving to achieve the same objective. In the traditional sense, these groups are formed in a room with notepads for each person to help them brainstorm and meetings at regular intervals until the project is complete. The internet revolution is changing all of that. The workgroups are no longer governed by the geographical positioning of its members. I found this particularly interesting because the idea of having a supervisor in Manila, a Research and Development team in Cebu, and a sales group in the United States is becoming more of a feasible possibility than ever before. The internet can also help employees overcome inhibitions that they may not be able to in person. This is due, i...