Nuts with Guts
Herb Kelleher's Motivating Techniques"The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the Organization that they are expected to share externally with every Southwest Customer" (Freisberg & Freisberg, p. 284)."This Mission Statement applies to both external customers and internal customers - the employees at Southwest Airlines. It is not some trendy wall hanging, designed to impress customers; it is a living, breathing document that provides guidance to every Southwest employee" (Freisberg and Freisberg, p. 294).Herb Kelleher, Chief Executive Officer (CEO) and Co-Founder of Southwest, is known for his keen sense of humor and friendliness with employees. Keller understands that the key to success is in dependable, productive, and motivated employees. When
------------------------------------------------------------------------**Bibliography**(http://biz. " Strongly, he does believe that humor is valued. At Southwest, people are encouraged to put their passion, energy, enthusiasm, and motivation into their work because they are playing a crucial role in shaping the airline's destiny. Stock ownership is a tremendous incentive for employees, but it is not a guarantee that they will act like owners. Think big, be complacent, and we'll get smaller. Marilyn purchased the book, Nuts (by Kevin & Jackie Freiberg) for each group member, made the tape recording, selected video piece, made badges, and paper airplanes. in the mechanics' lounge with donuts. Honoring the efforts of people raises higher levels of motivation. Herb says that this is one of the best tools that he knows of for building understanding and collaboration (Freisberg & Freisberg, p. We are moved to higher levels of motivation because work no longer seen as a vocation becomes an avocation" (p. He wears jeans to the office even when he has an important meeting with the top vice presidents. Passengers approach him in airports to get his autograph. Everyone was busy working in their offices when suddenly they heard a commotion outside their offices.
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