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field of graphic design

Almost everywhere we look, visual images are competing for our attention, entertaining us, or trying to persuade. Visual artists create art to communicate thoughts, feelings, and ideas through painting, sculpting, or illustration. Illustrators and graphic designers are practical artists who put their talents at the service of commercial clients. Clients include major corporations; retail stores; and advertising, design, and publishing firms (Harkavy 288). Graphic artists convey a message or create an effect by visual means, using illustration, typography and/or photography (CC). This career field welcomes originality and creativity with open arms, letting the artists further explore their imagination. Graphic designers are not primarily fine artists, although they may be highly skilled at drawing or painting, most designs commissioned to graphic designers involve both artwork and copy (Ferguson 158). Thus, the designer must not only be familiar with the wide range of art media and styles, but he or she must also be familiar with a wide range of typefaces and know how to manipulate them for the right effect (Ferguson 158). Because design tends to change in a similar way to fashion, graphic designers have to be up-to-date


More than 60 percent of graphic artists work as freelance designers. Graphic designers who are salaried and on staff generally work in a spacious but hectic studio environments. Besides having artistic abilities, a good graphic designer needs to be creative and have a broad knowledge of techniques for rendering reproducible art in various multiple media. Computer graphic designers earn on the higher end of the salary scale. Their earnings depend on individual talent and business ability, but, in general, are higher than those of salaried designers (Ferguson 160). The lowest 10 percent earned less than $17,910 and the highest 10 percent earned more then $64,580 (OOH). Sometimes graphic designers can work as in-house designers for a particular company, as staff designers for a graphic firm, or a freelance designer working for themselves. Recent figures show that the average 50 percent of graphic designer's earnings are between $23,790 and $41,980 depending mostly on the nature and scope of the employer (OOH). At the level of corporate vice president, one could make up to $80,500 a year. More and more graphic designers need solid computer skills and training. The range of salaries for graphic designers is quite broad. Because the design field is a popular one, appealing to many talented individuals, competition is expected to be strong in all areas (Ferguson 160). According to the Internet site, Careerconnex, a successful graphic designer needs to have a passion for art. Evidence of talent and flair displayed in the portfolio is the single most important factor used by art and design directors to hire or contract a graphic designer (CC). A period of on-the-job training is expected for all beginning designers.

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