COKE VS PEPSI FIGHTING IN INTERNATIONAL MARKETS
Coke vs. Pepsi Fighting for Foreign Markets The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential. As we have seen, international marketing can be very complex. Many issues have to be resolved before a company can even consider entering uncharted foreign waters. This becomes very evident as one begins to study the international cola wars. The domestic cola war between Coca-Cola and Pepsi is still raging. However, the two soft-drink giants also recognize that opportunities for growth in many of the mature markets have slowed. Both Coca-Cola, which sold 10 billion cases of soft-drinks in 1992, and Pepsi now find themselves asking, "Where will sales of the next 10 billion cases come from?" The answer lies in the developing world, where income levels and appetites
Both companies are trying to increase their market share because distribution for both products is no longer as limited as it was in 1989. These issues include political, social, economic, operational, and environmental topics, which must be addressed. Also, Coca-Cola owns 2 concentrate plants in China. At the height of World War II, Woodruff proclaimed that wherever American boys were fighting, they'd be able to get a Coke. for Western products are at an all time high. However, since the zloty is now convertible, Coca-Cola realizes the growth potential in Poland. Coca-Cola and Pepsi face stiff competition from domestic producers, whose products are lower-priced. Coca-Cola, long known as "red Pepsi", has finally started to fight back. "Coke v Pepsi", The Economist, January 29, 1994, pp. One is the Leventis Group, which is privately owned. Pepsi is moving in on the Coke-dominated Yucatan peninsula while Femsa, the Coca-Cola franchisee, is planning to invest $600 million more for 3 new Coca-Cola plants next door to Gemex's Mexico City facilities. Coke and Pepsi in Hungary: Traditionally, Pepsi held the lead in Hungary with a strategy of putting the infrastructure in place, upgrading it, and then marketing to the consumer. Coca-Cola has divided Poland into 8 regions with strategic sites in each of these areas.
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Acceptance Essays
