Starbucks Coffee
Starbuck's coffee has become a leader in its industry by focusing on the key principals of marketing: Global, Relationship, Ethics, Consumer Value, and Technology. Starbucks has become a leader in the global marketplace and has received recognition and many accolades for it. Though Starbucks is still in the early stages of its growth it has a strong hold in the global marketplace being recently ranked number one in Tokyo for restaurants by a survey conducted by Nikkei Restaurant, a highly respected food service industry publication in Japan. The survey cited them as number one for customer service, store design, and cleanliness and said that the company has established a firm brand image among customers. The company was then ranked in the top 75 global brands in a survey conducted by Interbrand, the worlds leading brand consultancy, just another worldwide accolade for Starbucks. Starbucks also reaches the global marketplace by a very extensive web site where you can place or!
Ethics seems like a major concern for the company, which can only lead to greater approval of the company by its customers leading to greater customer loyalty. Starbucks stays on the cutting edge of technology, developing products and improving the existing products it has to increase positive consumer behavior in the marketplace. Starbucks is continually searching for new products to stay ahead and ways to expand their market share through partnerships such as with Marriott Inc. The company has a strong global presence; evident by the accolades and recognition it has received. It seems that Starbucks has a strong grasp on the keys of marketing, a good, solid core vision for the company which I think will help continue the expansion and growth for well into the future. This greatly expands Starbucks opportunities for growth and expansion. ------------------------------------------------------------------------**Bibliography**. The company also makes strides to achieve a strong ethical reputation by founding the Starbucks Foundation, extensive programs for community giving and environmental activities. Besides being ranked number one in Tokyo for customer service, the company has a strong focus on their customer's perspective. On their website there is an extensive FAQ section designed to give customers a greater feel for the company from investor relations to the grocery store. " I think this statement says that Starbucks expects superior quality of their products and excellent service for their customers, which is a proven strategy to become a successful organization in the marketplace. The Starbucks foundation is a non-profit foundation, which focuses its efforts on improving literacy. As far as consumer behavior goes, Starbuck's has found a niche in the marketplace and has been able to keep a strong hold at the top of the coffee industry. The foundation also has a relationship with CARE, which is an international confederation that delivers relief assistance to people in need, and long-term solutions to global poverty. The company also supports "Green Teams" in efforts to design more environmentally friendly products.
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