Starbuck's coffee has become a leader in its industry by focusing on the key principals of marketing: Global, Relationship, Ethics, Consumer Value, and Technology. Starbucks has become a leader in the global marketplace and has received recognition and many accolades for it. Though Starbucks is still in the early stages of its growth it has a strong hold in the global marketplace being recently ranked number one in Tokyo for restaurants by a survey conducted by Nikkei Restaurant, a highly respected food service industry publication in Japan. The survey cited them as number one for customer service, store design, and cleanliness and said that the company has established a firm brand image among customers. The company was then ranked in the top 75 global brands in a survey conducted by Interbrand, the worlds leading brand consultancy, just another worldwide accolade for Starbucks. Starbucks also reaches the global marketplace by a very extensive web site where you can place or!
             ders to have Starbucks coffee delivered to your door anywhere in the world.
             Starbucks attacks the relationship aspect of marketing by developing a partnership with Marriott International, Inc. Properties. Starbucks and Marriott announced in March of 2000 that they have signed a long-term licensing agreement to open coffeehouse locations in select Marriott Hotels, Resorts and Suites, Marriott Conference Centers, and Renaissance Hotels, Resorts and Suites. This greatly expands Starbucks opportunities for growth and expansion.
             The company also makes strides to achieve a strong ethical reputation by founding the Starbucks Foundation, extensive programs for community giving and environmental activities. The Starbucks foundation is a non-profit foundation, which focuses its efforts on improving literacy. The foundation also has a relationship with CARE, which is an international confederation that delivers relief assistance to people in need,
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