A pharmacist named Dr. John Stith Pemberton invented the refreshing taste of Coca-Cola in 1886. Concocted by a mixture of caramel-colored syrup in a three-legged brass kettle while in his backyard. He then decided to try to “market” the drink at Jacobs’ Pharmacy in his hometown of Atlanta, Georgia. For five-cents, customers were able to enjoy a glass from the soda fountain. An average of nine drinks were sold a day.
             In 1891 Dr. John Stith Pemberton sold Coca-Cola for 2,300 to an entrepreneur named Asa G. Candler. Within the next four years Coca-Cola was distributed throughout the whole nation. 1893 the Cola-cola trademark and script were patented. The “two C’s were though to look well for advertising”. In 1899 large-scale bottling becomes possible when Asa Candler grants Joseph B. Whitehead and Benjamin F. Thomas exclusive rights for one dollar. But in 1919 Coca-Cola was sold for $25million to a banker in Atlanta name Ernest Woodruff and a group of investors.
             That same year, Coca-Cola sold its first share of stock for forty dollars a share. Assuming all dividends were reinvested, those original shares would have been worth approximately $6.7 million at the end of 1998.
             1955 marked an exciting year for Coca-Cola the ten, twelve, and twenty six ounce, king and family size bottles are introduced into the market having instantaneous success. Another triumphant marketing ploy was done in 1960 when metal cans are available in supermarket’s everywhere.
             1986 marked the 100th year anniversary of the company, two of the United States largest bottlers combine and form Coca-Cola Enterprises. By 1998 the sales of Coca-Cola and other company products exceed over one billion servings a day.
             Coca-Cola has reached the new millennium marking over one hundred years of gratified customers. It has more then sixteen million customers around the world that sell or serves its produ...